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Important Notice: Change to OpenRTB Releases Going Forward

Do you know what OpenRTB version you transact on? Better question, do you know which OpenRTB features you support? Do you support Pod Bidding in Connected TV? Do you support AdCOM Lists for enumerations? Do you support the Supply Chain Object?  While you may know the OpenRTB version off-hand, one […]

IAB Tech Lab Releases for Public Comment Specifications for New Privacy Strings that Replace the US Privacy Framework and Help to Address Upcoming Privacy Laws in 5 States

On September 28, we released the Global Privacy Platform (GPP), a multi-jurisdictional protocol that enables communication of user consent and preference signals through the digital advertising chain. In the announcement we mention that new signals to support US state regulations were forthcoming and we’re happy to announce today that they […]

The OM SDK Cross Screen Journey Reaches CTV Milestone

IAB Tech Lab is proud to announce that the Open Measurement SDK (OM SDK) is now available on Connected TV (CTV)! “OM SDK for CTV is a paradigm of collaboration for the greater good. Together, we can bring greater transparency, increase trust and break down the silos in the fragmented […]

Privacy Enhancing Technologies Evolution Series (Part 1)

This blog post highlights key takeaways from IAB Tech Lab’s event on March 24th, 2022, focusing on Privacy Enhancing Technologies (PETs). This session was the first of IAB Tech Lab’s planned three part ‘Privacy Enhancing Technologies Evolution Series’ and is available to watch on demand here. Please sign up for […]

OpenRTB 2.6 is ready for Implementation

OpenRTB 2.6 is the latest update to the industry’s standard communication protocol.  The recent additions to OpenRTB 2.6 are focused on connected TV and have been developed by IAB Tech Lab working closely with those involved in CTV auctions to design new specifications that allow publishers to present their inventory […]

IAB Tech Lab Announces Ad Format Guidelines for Digital Video and Connected TV

Now Available for Public Comment until April 29, 2022 NEW YORK, NY – March 31, 2022 – IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance […]

IAB Tech Lab Halts Technical Compliance and Support in Russia and Belarus

IAB Tech Lab is horrified by Russia’s unprovoked and ongoing attacks on Ukraine. Beginning immediately, IAB Tech Lab will not provide technical certification or compliance to Russian or Belarusian companies due to the violation of Ukraine’s sovereignty and the atrocities the Russian military is committing in Ukraine.

Tech Lab Update on UID2.0

IAB Tech Lab has been working diligently with the digital advertising industry to develop a portfolio of addressability and privacy solutions. One of the notable developments in the past year has been our work with Unified ID 2.0 (UID 2.0). Last year, Tech Lab accepted UID 2.0 source code for […]

Anthony Katsur Joins IAB Tech Lab As New CEO

Katsur will bring renewed energy to enhanced global standards and code development at a pivotal moment in digital marketing. IAB Tech Lab, the global digital advertising technical standards-setting body, announced that respected industry veteran Anthony Katsur will join as Chief Executive Officer. Katsur will assume the role on August 2, […]

Apple’s “Hide My Email” and the Struggle for First-Party Primacy

How recent email-focused, privacy-centered announcements from Apple and others impact first-party addressability Key Takeaways What Happened? Last week at its annual Worldwide Developers Conference (WWDC), Apple announced several new features to enhance its privacy street cred. Among those announcements are “Hide My Email,” “Mail Privacy Protection,” and “iCloud+ Private Relay.” […]