IAB Tech Lab Supports GDPR Transparency and Consent Solutions

  RELEASING AN OPENRTB GDPR ADVISORY AND LAUNCHING THE IAB TECH LAB GDPR TECHNICAL WORKING GROUP IAB Tech Lab has taken the steps to support the advertising industry adherence to the General Data Protection Regulation (GDPR). The GDPR, which becomes enforceable on May 25, 2018, promotes more control for European […]

Ad Tech Predictions for 2018

By Dennis Buchheim As 2017 comes to a close we invited some of our most active IAB Tech Lab members to share their predictions for ad tech in 2018. These technology insiders offered up expert perspectives on a myriad of topics that range from transparency to blockchain, and dynamic content […]

Podcast Metrics: The Next Generation

    By Steve Mulder, Senior Director of Audience Insights, NPR The explosive growth of podcast listening shows no signs of slowing. An estimated 67 million Americans over 12-year old listen to podcasts monthly, according to Edison Research, up significantly compared to just a year ago. As with any emerging […]

IAB Tech Lab Announces Final Content Taxonomy v2 Ready for Adoption

Co-Authored by Taxonomy Working Group Co-Chairs Kevin Flood and Noel Agnew The final document of the IAB Tech Lab Content Taxonomy Version 2.0 was released today by the IAB Tech Lab, and is ready for adoption by the digital advertising industry. The Taxonomy and Mapping Working Group re-launched last year […]

Simplifying Video Ad Delivery

By Amit Shetty Over the last few months we have been asked a number of questions about the use of various video ad tech standards. We have seen a number of changes in the space like diminishing browser support for Flash, as well as major growth in mobile and Over-the-Top […]

The Case for Dynamic Music Creative

  By: Brian Ales, Triton Digital In my past life as a working music composer, I wrote and produced more than my share of music for advertising. From there, I slid into the music technology space, and from there on to my current work in audio adtech – but it’s […]

A Deeper Look into VAST 4.0 and the Universal Ad ID

By Jarrett Wold, AD-ID and Amit Shetty, IAB Tech Lab Ad-ID and the IAB Tech Lab have jointly published a white paper, “Five Use Cases for Video Ad Serving,” that demonstrates the importance of including Ad-ID as a registry value inside the UniversalAdId element in VAST 4.0. The white paper […]

IAB Tech Lab Open Measurement Initiative Aims to Solve the Industry’s Mobile App Viewability Challenges

By: Eric Picard and Brad Beal, Pandora The IAB Tech Lab has done something historic, important, and worth discussing.  It is likely that if you’re reading this post, you’re somewhat familiar with viewability, one of the most important issues facing the digital advertising space today.  Below we’re going to cover […]

Understanding & Reacting to Apple’s Safari Browser Tracking Changes

By Dennis Buchheim With its most recent Safari browser release for iOS and MacOS, Apple introduced “Intelligent Tracking Prevention”, which immediately and significantly reduces the value of ad impression opportunities in Safari mobile/desktop browser and in-app webview environments. Safari will now block sending cookies to third parties determined to be […]

Blockchain for Advertising

By Richard Bush and Michael Palmer We are excited to announce that the IAB Tech Lab is establishing a new working group with the goal of exploring ways to leverage blockchain to improve efficiency and value realization in digital advertising. Since it was first described as a fundamental component of […]