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Open Measurement for Web Video Arrives
The Open Measurement Software Development Kit (OM SDK) transformed the viewability measurement landscape in 2018 for mobile app measurement. It eliminated the need for multiple vendor integrations and standardized the process for ecosystem feedback. The Open Measurement Working Group (OMWG) was forward-thinking in its vision and anticipated that this mobile […]
IAB Tech Lab Expands Presence in APAC
NEW DELHI (December 3, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global non-profit research, development, and technical standards-setting consortium, announced that Shivendra Misra has been appointed to represent the organization in the Asia-Pacific (APAC) region (Southeast Asia, India, China, and Japan). As IAB Tech Lab’s APAC […]
IAB Tech Lab Releases Podcast Measurement Technical Guidelines 2.1 for Public Comment
IAB Tech Lab has released the Podcast Measurement Technical Guidelines 2.1 for public comment for a 30-day period which begins today and lasts until December 31, 2020. Podcast Measurement Technical Guidelines are standard metrics for both podcast content and podcast ads to provide marketplace clarity through a common language for […]
More Efficiency and Transparency for Your Video Ads with the SSAI VAST Macro Guidance
The Digital Video Ad Serving Template (VAST) macros are a powerful tool used for communicating a broad array of data points when delivering VAST ads. When using Server Side Ad Insertion (SSAI) technology for ad delivery, there may be a lack of reliable client-side data, which ultimately makes the data […]
IAB & IAB Tech Lab Respond with Support for OpenRTB and IAB Europe’s Transparency & Consent Framework
In a report issued last week, the Inspection Service of the Belgian data protection authority (DPA) summarized concerns it has with the IAB Europe Transparency & Consent Framework (TCF). The Inspection Service has transferred the report to an internal adjudication unit that will deliberate over the coming months. The report […]
CTV Advertising Standards: IAB Tech Lab Standards & Guidance
Learning from History: How Digital Media Standards Can Support Healthy Growth of CTV In my last blog post, we talked about the critical “CTV vs. OTT” debate. Let’s now talk about what IAB Tech Lab and its members and partners have been doing to better support the connected TV (CTV) […]
IAB Tech Lab, Project Rearc, and the Partnership for Responsible Addressable Media
Leading trade associations and companies representing every sector of the global advertising industry, including IAB and IAB Tech Lab, have joined together to launch the Partnership for Responsible Addressable Media. The partnership is similarly focused on the future of addressability for our industry, and it will build on relevant work […]
SafeFrame 2.0: Safer, Simpler and More Advanced
The number of browsers and the technology that runs them has been advancing rapidly over the last few years. Ad tech has also seen a lot of advancement in technology, creativity, and services. All of this growth comes with added risk. For years, SafeFrame has offered rich ad interactions in […]
iOS 14 Privacy Features Impact: What Advertisers Need to Know
Open Standards and Predictable Privacy for Consumers are More Important than Ever There’s been no shortage of ad industry ink spilled in response to Apple’s WWDC privacy announcements for iOS 14. In particular, much of the focus is on Apple’s design for user transparency and control over the iOS identifier […]
State of Data: Three Data Trends Shaping 2020 & Beyond
Big data remains big business for advertising, despite the significant impact of COVID-19 and ongoing privacy-related changes. The advertising and media ecosystem spent $11B on data in 2019, according to the IAB Annual “State of Data” report, released today. However, data users, compilers, and other industry stakeholders suggested that in […]