Demystifying Identifiers and Understanding Their Critical Roles in Advertising

By Dennis Buchheim and Amit Shetty “Identity” is a term that gets used a lot in digital advertising, usually in the context of identifying and targeting consumers. At the IAB Tech Lab, we look at identity in a broader context, covering consumers, creative assets, and the businesses involved in the […]

IAB Tech Lab Supports GDPR Transparency and Consent Solutions

  RELEASING AN OPENRTB GDPR ADVISORY AND LAUNCHING THE IAB TECH LAB GDPR TECHNICAL WORKING GROUP IAB Tech Lab has taken the steps to support the advertising industry adherence to the General Data Protection Regulation (GDPR). The GDPR, which becomes enforceable on May 25, 2018, promotes more control for European […]

Ad Tech Predictions for 2018

By Dennis Buchheim As 2017 comes to a close we invited some of our most active IAB Tech Lab members to share their predictions for ad tech in 2018. These technology insiders offered up expert perspectives on a myriad of topics that range from transparency to blockchain, and dynamic content […]

IAB Tech Lab Open Measurement Initiative Aims to Solve the Industry’s Mobile App Viewability Challenges

By: Eric Picard and Brad Beal, Pandora The IAB Tech Lab has done something historic, important, and worth discussing.  It is likely that if you’re reading this post, you’re somewhat familiar with viewability, one of the most important issues facing the digital advertising space today.  Below we’re going to cover […]

Understanding & Reacting to Apple’s Safari Browser Tracking Changes

By Dennis Buchheim With its most recent Safari browser release for iOS and MacOS, Apple introduced “Intelligent Tracking Prevention”, which immediately and significantly reduces the value of ad impression opportunities in Safari mobile/desktop browser and in-app webview environments. Safari will now block sending cookies to third parties determined to be […]

Blockchain for Advertising

By Richard Bush and Michael Palmer We are excited to announce that the IAB Tech Lab is establishing a new working group with the goal of exploring ways to leverage blockchain to improve efficiency and value realization in digital advertising. Since it was first described as a fundamental component of […]

IAB Tech Lab Announces Updated Ads.txt Specification 1.0.1 With Clarity for File Variables, Subdomains, and Redirects

By Jennifer Derke and Dr. Neal Richter Ads.txt has fast gained attention as an impactful tool in fighting fraud. Publishers can post a list of Authorized Digital Sellers to declare allowed sellers and resellers of the publisher’s inventory. Buyers can use ads.txt files to shift media spend to authorized supply […]

New OpenMedia Specification Landscape Powers Effective Standards Development at IAB Tech Lab

By Dennis Buchheim and Jennifer Derke Digital advertising is converging. Industry growth and maturation are being slowed by silos of media formats and channels (video, display, programmatic bidding, direct, etc.). It is time to think cross-screen, cross-media, with interoperability as the ultimate goal. Enter OpenMedia. What is OpenMedia? OpenMedia is […]

MRAID 3.0: Ready to Play Rich and Flawless Ads In-App on Your Phone

By Aron Schatz View MRAID Version 3.0 Here Since 2011, the Mobile Rich Media Ad Interface Definitions (MRAID) specification has provided in-app advertising the means to create compelling rich media ad experiences at scale. The promise of MRAID allowed ad designers to write a creative once, and have it run […]

Industry Aligns to Adopt Ads.txt Specification

By Alanna Gombert The IAB Tech Lab has been working in partnership with the digital advertising industry to take in and process all of the feedback for Ads.txt, the mechanism that allows publishers to list their Authorized Digital Sellers and is a frontline weapon against inventory spoofing and unauthorized sellers. […]