AD TECH

IAB Tech Lab Open Measurement Initiative Aims to Solve the Industry’s Mobile App Viewability Challenges

By: Eric Picard and Brad Beal, Pandora The IAB Tech Lab has done something historic, important, and worth discussing.  It is likely that if you’re reading this post, you’re somewhat familiar with viewability, one of the most important issues facing the digital advertising space today.  Below we’re going to cover […]

Understanding & Reacting to Apple’s Safari Browser Tracking Changes

By Dennis Buchheim With its most recent Safari browser release for iOS and MacOS, Apple introduced “Intelligent Tracking Prevention”, which immediately and significantly reduces the value of ad impression opportunities in Safari mobile/desktop browser and in-app webview environments. Safari will now block sending cookies to third parties determined to be […]

Blockchain for Advertising

By Richard Bush and Michael Palmer We are excited to announce that the IAB Tech Lab is establishing a new working group with the goal of exploring ways to leverage blockchain to improve efficiency and value realization in digital advertising. Since it was first described as a fundamental component of […]

IAB Tech Lab Announces Updated Ads.txt Specification 1.0.1 With Clarity for File Variables, Subdomains, and Redirects

By Jennifer Derke and Dr. Neal Richter Ads.txt has fast gained attention as an impactful tool in fighting fraud. Publishers can post a list of Authorized Digital Sellers to declare allowed sellers and resellers of the publisher’s inventory. Buyers can use ads.txt files to shift media spend to authorized supply […]

New OpenMedia Specification Landscape Powers Effective Standards Development at IAB Tech Lab

By Dennis Buchheim and Jennifer Derke Digital advertising is converging. Industry growth and maturation are being slowed by silos of media formats and channels (video, display, programmatic bidding, direct, etc.). It is time to think cross-screen, cross-media, with interoperability as the ultimate goal. Enter OpenMedia. What is OpenMedia? OpenMedia is […]

MRAID 3.0: Ready to Play Rich and Flawless Ads In-App on Your Phone

By Aron Schatz View MRAID Version 3.0 Here Since 2011, the Mobile Rich Media Ad Interface Definitions (MRAID) specification has provided in-app advertising the means to create compelling rich media ad experiences at scale. The promise of MRAID allowed ad designers to write a creative once, and have it run […]

Industry Aligns to Adopt Ads.txt Specification

By Alanna Gombert The IAB Tech Lab has been working in partnership with the digital advertising industry to take in and process all of the feedback for Ads.txt, the mechanism that allows publishers to list their Authorized Digital Sellers and is a frontline weapon against inventory spoofing and unauthorized sellers. […]

Open Source Crawler Released to Support Adoption of Ads.txt

By Dr. Neal Richter and Jennifer Derke Since announcing ADS.TXT to fight counterfeit inventory, we’ve received a number of comments, including from companies starting to build crawlers. To assist in accelerating the adoption of ads.txt, the IAB Tech Lab is releasing an open source implementation of a reference crawler written […]

Helping the industry prevent the sale of counterfeit inventory with ads.txt

By Neal Richter Today, we’re announcing an important new standard as part of OpenRTB, called ads.txt. While its mission is simple, to increase transparency in the programmatic advertising ecosystem, we believe it will have an oversized impact in reducing ad fraud across the ecosystem. When an advertiser buys media programmatically, […]

The IAB Dynamic Content Ad Standard – Ushering in a New Era of Content and Data-Driven Advertising

By Diaz Nesamoney Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The […]