Ad Tech

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Due to its explosive growth and premium environment, CTV is increasingly becoming the target of fraudsters, and fraud is a challenge that needs to be addressed before it can grow into programmatic selling. Tech […]

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Brand safety is an important aspect of ad delivery, but is increasingly complex. Tech Lab enables brand safety through features in Content Taxonomy, OpenRTB, VAST and Open Measurement. The Details: Brand safety has been […]

Solutions to Detect and Report Chrome Intervention; And New Ad Portfolio Guidance for Maintaining Lightweight Ads Executive Summary An upcoming Chrome browser update will block ad loads that surpass 4MB of network data usage, 15 seconds of CPU usage in a 30 second period, or 60 seconds of total CPU […]

If you are working on stress testing a specification or analyzing adoption data of a Tech Lab standard, we’d love to hear from you! We appreciated the considerable interest in our recent explainer about the use of ads.txt (Authorized Digital Sellers) and other complementary standards.  The explainer was published in […]

Ad technologists: Join the working group and influence the development of SafeFrame 2.0 SafeFrames have been quietly, or not so quietly, in use since their release in 2013. With a minor update in 2014, IAB Tech Lab’s SafeFrame has been left alone to function in a rapidly changing marketplace. Since […]

For the initial release of the Transparency and Consent Framework (TCF), the advertising industry worked tirelessly to release the specification, as well as the shared libraries that would help CMPs and vendors encode and decode consent strings in every major programming language. Even days before the deadline, the industry knew […]

Advertisers and publishers have more time to select and transition to a new CMP UPDATE: On May 14, the Transparency and Consent Framework (TCF) Steering Group voted to extend technical support for TCF v1.1 beyond the previously announced date of 30 June to a new date of 15th August 2020. […]

By Miguel Morales Imagine a world where the challenges of digital advertising operations fade into a chain of collaborative record keeping, and full transparency removes the need for out of band reconciliation. Multiple parties supporting a campaign can all verify that other participating parties are adhering to the same material […]

By Joe Ranzenbach In the not-so-distant past, independent viewability measurement presented one of the most complex challenges faced by mobile advertising. In response to the industry problem, IAB Tech Lab brought us together to develop a solution and in April 2018, the Open Measurement SDK (OM SDK) was brought to […]