Blog Posts
TECH LAB 2023 WRAPPED
We are already deep into 2024 planning, and we’re sure you are too. To help you in achieving your objectives next year, we’ve compiled for you a summary of this year’s Tech Lab standards and resources. We expect 2024 to be another year of massive change in digital advertising. In […]
New CTV App Stores Added to App-Ads.txt Aggregator
IAB Tech Lab offers aggregated and structured data sets for ads.txt, app-ads.txt, and sellers.json to provide the industry with a low cost and maintenance free replacement to managing your own crawler. The IAB Tech Lab data sets are also beneficial for supplementing your own research. This year, we’ve worked to […]
IAB Tech Lab releases for public comment, specification for DSA Transparency
IAB Tech Lab has made an MVP specification available for public comment to help Online Platforms comply with the DSA which goes into effect on February 17, 2024. The DSA Transparency specification is open for a public comment period ending on December 31st, 2023. Feedback may be sent to support@iabtechlab.com. […]
Using OpenRTB Signals to Identify Made for Advertising
Introduction Made for Advertising sites (MFA’s) have gained significant attention following the recent ANA study that focused on themes like carbon emissions, supply chain transparency and brand education about programmatic inventory. MFAs are a concern because they are designed specifically to win programmatic scale and churn out profits while delivering poor consumer […]
IAB Tech Lab’s Privacy-Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance On Differential Privacy
IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of their Differential Privacy Guidance, a document that aims to empower the digital advertising ecosystem with the knowledge and tools needed to evaluate and harness emerging PETs effectively. Developed by IAB Tech Lab’s PETs Working Group, the […]
IAB Tech Lab Releases Data Deletion Request Framework For Public Comment
IAB Tech Lab, the global digital advertising technical standards-setting body, has introduced the Data Deletion Request Framework as an important addition to the Global Privacy Platform (GPP). This specification facilitates the handling of data deletion requests in accordance with the changing landscape of consumer privacy rights as dictated by privacy laws. IAB […]
What is the IAB Tech Lab Spiders and Bots list?
In the discourse of ad measurement, plenty has been written about IVT (invalid traffic). As a starting point, IVT is defined generally as traffic or associated media activity (e.g., advertising impression) that is generated by bots or any form of nonhuman traffic, or otherwise does not represent legitimate traffic that […]
Industry Adoption of Amended IAB Tech Lab Guidelines Is Vital to Drive Change
Building a more transparent and efficient ecosystem is an industry-wide effort, and in August of 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV in hopes of driving further transparency. Despite these updates, the signals needed to determine the value of video […]
Adopting SDA in a Privacy-Centric World
SDA SHOWED A SOLUTION PATH First released over a year ago, seller-defined audiences created a mechanism for sellers to provide standardized information about their audience to ad buyers. In a world with declining user-level signal availability, this was proposed as a solution to retain addressability for the buy-side of ad […]
IAB Tech Lab Releases Identity Solutions Guidance Document For Public Comment
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of its Identity Solutions Guidance document for public comment for 30 days until November 4, 2023.