Blog Posts

US Privacy Signal Deprecation Deadline Extended To September 30, 2023

IAB Tech Lab will extend support for the US Privacy signal until September 30, 2023. This is an extension beyond the original deprecation deadline of July 1, 2023. Specifically, the US Privacy String will be deprecated, while the Data Deletion Request Handling mechanism will retain continued support beyond September 30th. […]

IAB Tech Lab Releases The Sustainability Playbook To Achieve A Sustainable Programmatic Marketplace

In a continuous effort to assist the advertising industry in reducing carbon emissions, IAB Tech Lab, the global digital advertising technical standards-setting body, has achieved the first of many milestones. Today, the organization unveiled the Sustainability Playbook, a guided resource developed by IAB Tech Lab’s Sustainability working group, aimed at promoting […]

IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players To Develop Comprehensive TV Advertising Technical Standards

New York, NY, June 6, 2023 – Today, IAB Tech Lab formally announced the creation of its Advanced TV Commit Group, which will lead the development of technology frameworks, technical standards, and market strategy to make every TV environment addressable. 

Public Comment Period Open for GPP API v1.1

In September 2022, the Global Privacy Platform (GPP) was introduced to establish a technical standard for communicating user preferences throughout the digital supply chain. The GPP is an industry-driven effort created by and for the industry. As with any new initiative, feedback and insights are gathered to identify areas for […]

IAB Tech Lab And IAB Legal Affairs Council Announce New Privacy Implementation & Accountability Task Force

IAB Tech Lab and IAB’s Legal Affairs Council announced today the launch of the Privacy Implementation & Accountability Task Force (PIAT). PIAT aims to address privacy implementation and accountability challenges faced by the digital advertising industry by bringing together leading privacy technology vendors, media companies, advertisers, and the supporting ad tech ecosystem.

IAB Tech Lab Launches Data Clean Room Standards Portfolio For Public Comment

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its Data Clean Room (DCR) Standards portfolio with the release of DCR Guidance & Recommended Practices as well as the Open Private Join & Activation (OPJA) specification to support and define interoperable clean room interactions for […]

IAB Tech Lab Unveils Multi-Year Green Initiative To Reduce Carbon Impact Of Digital Ads

IAB Tech Lab, the global digital advertising technical standard-setting body, announced today at IAB’s Annual Leadership Meeting the launch of the Green Initiative to assist the advertising industry in meaningfully lowering carbon emissions via supply path optimization. 

TCF v2.2 is open for public comment

IAB Tech Lab, in partnership with IAB Europe, is committed to continuous improvement and development of the Transparency and Consent Framework (TCF) to meet the needs of users and regulators. As such, the TCF is being updated to reflect the evolution of case law and Data Protection Authorities guidelines. The […]

Open RTB: Signaling Ad Refreshes

Introduction It is common for sellers of digital inventory to refresh their ad slots for better monetization. However, there has been no way to communicate this via OpenRTB, and consequently, buyers do not have ready access to information about this behavior. We are addressing this in OpenRTB 2.6-202303. There are […]

March 2023 Update To OpenRTB Is Now Ready For Implementation!

The latest updates to OpenRTB represent a significant step forward towards improving the transparency and accuracy of web video inventory IAB Tech Lab brings together passionate industry professionals across business and technical functions who volunteer their time to help make the entire ecosystem healthier and more transparent. So, when there’s […]