Blog Posts
Open RTB: Signaling Ad Refreshes
Introduction It is common for sellers of digital inventory to refresh their ad slots for better monetization. However, there has been no way to communicate this via OpenRTB, and consequently, buyers do not have ready access to information about this behavior. We are addressing this in OpenRTB 2.6-202303. There are […]
March 2023 Update To OpenRTB Is Now Ready For Implementation!
The latest updates to OpenRTB represent a significant step forward towards improving the transparency and accuracy of web video inventory IAB Tech Lab brings together passionate industry professionals across business and technical functions who volunteer their time to help make the entire ecosystem healthier and more transparent. So, when there’s […]
Updates To OpenRTB For Public Comment
OpenORTB 2.6-202303 was pushed to production the week of April 3rd, 2023. The below outlines the updates that were made based on public comment feedback. Please reach out to hillary@iabtechlab.com with any questions. ORTB 2.6-202303 AdCOM 1.0-202303 Pre-roll, mid-roll, and post-roll ads that are played before, during or after the […]
Privacy Enhancing Technologies Evolution Series (Part 3) Event Summary
This is a summary of the IAB Tech Lab’s event on December 8th, 2022, the third session in a series on the topic of Privacy Enhancing Technologies (PETs). You can watch the event video here. For an introduction to PETs, including what they are and an overview of the different […]
2023 OM SDK Compliance Update
Welcome back everyone! Things here at Tech Lab are back in full swing for 2023; and looking at the year just gone, there’s no doubt that 2022 was a brilliant year for the Open Measurement Software Development Kit (OM SDK) initiative. In 2022 we celebrated an additional 20 new certified […]
IAB Tech Lab Unveils 2023 Priorities and Roadmap
IAB Tech Lab, the global digital advertising technical standard-setting body, today unveiled its key priorities and roadmap for 2023. The product roadmap encompasses all five pillars of the Tech Lab’s work: consumer privacy, addressability and privacy enhancing technologies (PETs), advanced TV, ad supply chain, and cross-media measurement – and outlines […]
SHARC is ready: Write once, serve everywhere Ads
One technology for secure web and mobile apps advertising It’s been a big year for SHARC (Secure HTML Ad Rich-media Container). We conceptualized the SHARC in 2021 and released a draft for public comment in April, 2022. The feedback submitted from that comment period had us looking to add new […]
US State Privacy Signals Finalized – IAB Tech Lab Urges the Industry to Start Building Now
When the Global Privacy Platform (GPP), a user consent and preference communication and transport protocol, was finalized at the end of September, we advised the industry to begin building to it and to prepare for new US state-level privacy signaling support to come shortly after. The state-level signals were released […]
Into 2023 with Advanced TV
Tech Lab kicked off a big initiative in 2022, promising to move cross-screen advertising into the future as has been envisioned for the last 30 years. The innovation across the field has led to divergent solutions and a fragmented marketplace, but it has also shown us a clear path to […]