Blog Posts
Ad Format Guidelines for Digital Video and CTV — Now Ready for Industry Adoption!
The Ad Format Guidelines for Digital Video and CTV have now been finalized following the close of a public comment period on these specifications that ended in April 2022. This update has been released following the rapid change and evolution in the video landscape since these guidelines were first launched […]
Privacy Enhancing Technologies Evolution Series (Part 1)
This blog post highlights key takeaways from IAB Tech Lab’s event on March 24th, 2022, focusing on Privacy Enhancing Technologies (PETs). This session was the first of IAB Tech Lab’s planned three part ‘Privacy Enhancing Technologies Evolution Series’ and is available to watch on demand here. Please sign up for […]
Global Privacy Platform: Explained
As Project Rearc continues to move into its BUILD phase, the Global Privacy Platform (GPP) is next up for finalization. The Global Privacy Platform specification went into public comment in June with a 60-day public comment period. This has recently been extended for an additional two weeks to August 15th. […]
Understanding the Impact of Platform Privacy Restrictions in the Podcast Marketplace
The IAB Tech Lab Podcast Technical working group has released guidance on how podcast platform privacy restrictions impact content creation and related advertising business models with recommendations on how the community can work together to address the situation. When Apple released the beta version of its Private Relay feature for […]
IAB Tech Lab Releases Content Taxonomy 3.0; Continues Investment in SDA’s Contextual Features within CTV, Mobile, and News Content
The IAB Tech Lab is continuing to invest in our Taxonomy portfolio, today finalizing Content Taxonomy 3.0 from its public comment period. While core principles and taxonomical structures remain unchanged from 2.x, this update contains several important refinements to both orthogonal vectors and primary “aboutness” categories. Together, these updates will […]
IAB and IAB Tech Lab Release Statement on U.S. Supreme Court’s Decision to Overturn Roe v. Wade
The U.S. Supreme Court’s decision to overturn Roe v. Wade permits states to significantly restrict women’s ability to support their families, make crucial healthcare choices, and continue to participate in the economy and society. Furthermore, this ruling directly and disproportionately harms poor women and communities of color. As companies with […]
IAB Tech Lab Expands Open Measurement SDK to Connected TV
IAB Tech Lab, the digital advertising technical standards-setting body, announced today that its Open Measurement SDK (OM SDK) will be made available on Connected TV (CTV) starting in Q3. One of the most widely adopted solutions from Tech Lab, OM SDK gives advertisers flexibility and choice in the verification solutions […]
Using Disclosures to Combat Fraud Collaboratively
At IAB Tech Lab we are continually working with the digital advertising industry to find ways to combat ad fraud. We believe that one key area for this effort is targeted collaboration in response to emerging ad fraud attacks. As we’ve seen in the past, there are diverse types of […]
Why the ‘OWNERDOMAIN’ & ‘MANAGERDOMAIN’ Fields are Important Additions to ads.txt
Since the advent of ads.txt in 2017, digital advertising on open platforms has become significantly more transparent. This transparency has allowed buyers to be more selective about what they buy, preserve inventory value for publishers by limiting spoofing or unauthorized resale, and reduced the amount of fraud in the ecosystem. […]
IAB Tech Lab Releases SHARC For Public Comment
Secure HTML Ad Rich-media Container (SHARC) Improves Managing Ad Interactions for Both Mobile and Web Environments IAB Tech Lab releases a new initiative called SHARC which stands for Secure HTML Ad Rich-media Container. The release is open for public comment for a 30-day period until May 27, 2022.