VAST
VAST CTV Addendum for Public Comment: Includes Backwards Compatibility for Foundational Building Blocks for CTV Success
IAB Tech Lab is releasing VAST CTV Addendum 2024 for a 30-day public comment period. The addendum provides extensions and guidance to support vital features for improved video ad delivery and measurement. It is part of a more extensive Tech Lab Advanced TV initiative to support converging technology in all […]
Announcing the OTT Technical Working Group
By Amit Shetty As my IAB counterpart Eric John blogged about a few weeks ago, the Over-The-Top (OTT) video streaming revolution is already taking place. With it comes a number of business and technical opportunities as well as challenges for the advertising industry. While OTT brings the possibility of building […]
VAST 4.0 Arrives, Championing the Technology Behind the Growth of Digital Video Advertising
By Amit Shetty Over the last few years, digital video has been in hyper growth mode, with a projected 80% of all internet traffic expected to be video by 2018. This is because of improvements in video technology, wider viewing device options, and an increase in content made available online […]