Programmatic
Introducing Provisional Attributes
The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language and removing the need for each party to have slightly different interpretations of widely used attributes, the programmatic ecosystem was able to expand exponentially, which […]
Important Notice: Change to OpenRTB Releases Going Forward
Do you know what OpenRTB version you transact on? Better question, do you know which OpenRTB features you support? Do you support Pod Bidding in Connected TV? Do you support AdCOM Lists for enumerations? Do you support the Supply Chain Object? While you may know the OpenRTB version off-hand, one […]
OpenRTB Native Version 1.2 Finalized
By Jennifer Derke OpenRTB Native version 1.2 has been finalized after the public comment period earlier this summer. Feedback was accepted from the industry and reviewed by the OpenRTB Native working group and the IAB Tech Lab Commit Group. The major feature updates in OpenRTB Native version 1.2 include; Dynamic […]