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New CTV App Stores Added to App-Ads.txt Aggregator
IAB Tech Lab offers aggregated and structured data sets for ads.txt, app-ads.txt, and sellers.json to provide the industry with a low cost and maintenance free replacement to managing your own crawler. The IAB Tech Lab data sets are also beneficial for supplementing your own research. This year, we’ve worked to […]
Upgrade to Ads.txt 1.1 with IAB Tech Lab Supply Chain Transparency: Introducing new APIs
We’re thrilled to share the Supply Chain APIs in the IAB Tech Lab Tools Portal now include the updates from Ads.txt version 1.1. The specification update was released in August 2022, and we’ve seen rapid adoption of the new version from publishers. This update introduced two directives that empower publishers […]
Why the ‘OWNERDOMAIN’ & ‘MANAGERDOMAIN’ Fields are Important Additions to ads.txt
Since the advent of ads.txt in 2017, digital advertising on open platforms has become significantly more transparent. This transparency has allowed buyers to be more selective about what they buy, preserve inventory value for publishers by limiting spoofing or unauthorized resale, and reduced the amount of fraud in the ecosystem. […]
Registration – 05/18 – Ads.txt 1.1 Webinar
Please use the form below to register for the event. Upon completion you will receive a confirmation via email with join information and an ‘Add to Calendar’ link. We look forward to your attendance at the event.
Ads.txt 1.1 Webinar
Ads.txt specifies a mechanism for publishers to list their Authorized Digital Sellers, in order to fight against fraud and misrepresented domains. In April, IAB Tech Lab announced an update to the widely adopted ads.txt specification which is currently in public comment. The update includes two new values for publishers to declare within […]
IAB Tech Lab Adds ads.txt Values to Help Buyers Determine the Owner and Manager of Inventory
New York, NY (April 13, 2022) – Today, IAB Tech Lab, the digital advertising technical standards-setting body, announced an update to the widely adopted ads.txt specification which they have opened for public comment for 60 days. The update includes two new values for publishers to declare within their ads.txt files, […]
You’ve implemented ads.txt, now what?
How to Simplify Your Process with Supply Chain Validation Since 2017, we’ve seen the success of the ads.txt, app-ads.txt, and sellers.json specifications as means to increase transparency in the programmatic supply chain. These widely adopted standards help buyers verify that they are purchasing inventory from authorized sellers. Incorrect or missing […]
State of ads.txt Adoption: Validating the Supply Chain
With IAB Tech Lab’s release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: The State of Ads.txt Adoption: Validating the Supply Chain. IAB Tech Lab analyzed over 3 million websites, 400,000 apps and hundreds of sellers.json files, […]
State of ads.txt Adoption: Validating the Supply Chain (APAC)
Date: 4rd Aug 2021 Time: 10:00 India, 11:30 Jakarta, 12:30 Singapore, 14:30 Canberra, 00:30 New York Date: 3rd Aug 2021 Time: 21:30 Los Angeles With IAB Tech Lab’s release of the new Supply Chain Validation service, we wanted to look at the state of these standards in-market with a webinar: […]