Tech Lab Events

May 2017

Event Title Date Time Location Event Details
Ads.txt Workshop for DSP  and Ad Service Provider Implementation
Wednesday, June 14 2:00-5:00PM EDT Google NYC As part of a broader effort to eliminate the ability to profit from counterfeit inventory in the open digital advertising ecosystem, Ads.txt provides a mechanism to enable content owners to declare who is authorized to sell their inventory.
This workshop is open to ad operations, product leads, and thought leaders at buy-side technology and advertiser platforms.


Past Event Recordings

Event Title Date Recording Link Location Event Details
VAST4 and Server Side Ad Insertion – Technology & Best Practices Webinar May 22, 2017 VIEW WEBINAR Webinar via BlueJeans Server Side Ad Insertion (SSAI) – also called Dynamic Ad Insertion (DAI) – is starting to become prevalent in video advertising. SSAI allows publishers to improve user experience, support more device types and is also considered as one of the answers to ad blocking. A number of features were included in VAST4 to better support SSAI. On this Webinar hosted by the IAB Tech Lab, domain experts from Google/DoubleClick and Ad-ID will discuss the standards, technology and best practices around using SSAI and VAST4. Speakers include: Sunil Gupta, Product manager, Google/DoubleClick, Harold Geller, Executive Director, Ad-ID, Abid Dar, Google and Amit Shetty, Sr. Director Product, IAB Tech Lab
IAB New Ad Portfolio: What, Why, & When October 26, 2016 VIEW WEBINAR Webinar In this Webinar, you will learn more about the IAB New Standard Ad Unit Portfolio that will be released in 2017. Visit for further information and to view examples. The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of Lightweight, Encrypted, AdChoice supported and Non-invasive advertising. Developed by the IAB Tech Lab, the revised portfolio is based on HTML5 technology and comprised of flexible display ads, mobile ads, video ads, native ads, also introducing guidelines for new content experiences such as virtual reality and social messaging ads.
HTML5 Platform Showcase August 2, 2016 VIEW WEBINAR Webinar As more and more networks and platforms transition to HTML5, operational efficiency for building and delivering ads is a priority for the industry. At the same time HTML5 poses challenges and opportunities for building better ads. HTML5 creative platforms can help advertisers build, optimize, and package the ads quickly and efficiently.