Tech Lab Events

October 2017

Event Title Date Time Location Event Details
Rendez-Vous with the New Ad Portfolio Thursday, October 26th 8AM PDT/ 11AM EDT and/or 5PM PDT / 8PM EDT Webinars via BlueJeans Please join us for a webinar on Thursday, October 26th as we take you under the hood of the IAB New Ad Portfolio. The webinars will address flexible ad sizes, transitioning to the new ad portfolio, and implementing the new guidelines. We will also devote time to address questions from the audience.

REGISTER HERE for 8AM PDT/ 11AM EDT

REGISTER HERE for 5PM PDT / 8PM EDT

 

Troubleshooting Video Ads: Debugging Broken Creatives Using VAST Error Codes
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Tuesday, October 31st 12 PM EDT Webinar via BlueJeans If you have been involved with Video Advertising, you already know that there are a number of challenges in delivering video ads successfully. In this webinar, our speakers will go over a number of issues they have faced in the past, and will provide a deeper understanding of the VAST error codes as well as other video creative issues. We will also release a useful resource detailing common root causes for various VAST error codes that should help you debug video ad delivery issues.

 

November 2017

Event Title Date Time Location Event Details
OpenMedia & OpenRTB 3.0 Seminar – NYC Wednesday, November 1 2:00-5:00PM ET Oath Offices – NYC Join IAB Tech Lab for a presentation and discussion on the upcoming release of OpenMedia specification landscape and OpenRTB 3.0. For more information please email openrtb@iabtechlab.com.
IAB Ad Ops & Ad Tech Council Meeting – San Francisco
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Wednesday, November 15 4:00-5:30PM PT IAB Ad Lab – San Francisco Join the IAB & IAB Tech Lab for an informational broadcast style session on topics related to Ad Ops & Ad Tech in the Digital Advertising Industry. We will cover recently released work, newly formed work groups and provide information on how to get involved.
IAB Ad Ops & Ad Tech Council Meeting – New York
REGISTER
Wednesday, November 29 4:00-5:30PM ET IAB Ad Lab – New York Join the IAB & IAB Tech Lab for an informational broadcast style session on topics related to Ad Ops & Ad Tech in the Digital Advertising Industry. We will cover recently released work, newly formed work groups and provide information on how to get involved.

 


Past Event Recordings

Event Title Date Recording Link Location Event Details
VAST4 and Server Side Ad Insertion – Technology & Best Practices Webinar May 22, 2017 VIEW WEBINAR Webinar via BlueJeans Server Side Ad Insertion (SSAI) – also called Dynamic Ad Insertion (DAI) – is starting to become prevalent in video advertising. SSAI allows publishers to improve user experience, support more device types and is also considered as one of the answers to ad blocking. A number of features were included in VAST4 to better support SSAI. On this Webinar hosted by the IAB Tech Lab, domain experts from Google/DoubleClick and Ad-ID will discuss the standards, technology and best practices around using SSAI and VAST4. Speakers include: Sunil Gupta, Product manager, Google/DoubleClick, Harold Geller, Executive Director, Ad-ID, Abid Dar, Google and Amit Shetty, Sr. Director Product, IAB Tech Lab
IAB New Ad Portfolio: What, Why, & When October 26, 2016 VIEW WEBINAR Webinar In this Webinar, you will learn more about the IAB New Standard Ad Unit Portfolio that will be released in 2017. Visit www.iab.com/newadportfolio for further information and to view examples. The Interactive Advertising Bureau released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of Lightweight, Encrypted, AdChoice supported and Non-invasive advertising. Developed by the IAB Tech Lab, the revised portfolio is based on HTML5 technology and comprised of flexible display ads, mobile ads, video ads, native ads, also introducing guidelines for new content experiences such as virtual reality and social messaging ads.
HTML5 Platform Showcase August 2, 2016 VIEW WEBINAR Webinar As more and more networks and platforms transition to HTML5, operational efficiency for building and delivering ads is a priority for the industry. At the same time HTML5 poses challenges and opportunities for building better ads. HTML5 creative platforms can help advertisers build, optimize, and package the ads quickly and efficiently.