Tech Lab Events

 

April 2017

Event Title Date Time Location Event Details
IAB Ad Ops & Ad Tech Council Meeting
REGISTER
Thursday, April 27 4:00-5:30PM IAB Ad Lab, New York City Join the IAB & IAB Tech Lab for an informational broadcast style session on topics related to Ad Ops & Ad Tech in the Digital Advertising Industry. We will cover recently released work, newly formed work groups and provide information on how to get involved. This session will end with a networking cocktail hour.

May 2017

Event Title Date Time Location Event Details
Driving Real Time Dynamic Content in Advertising
REGISTER
Tuesday, May 16th 12:00-3:00PM IAB Ad Lab, San Francisco This event will focus on personalized content in advertising to users and how IAB’s new dynamic content ads standard can revolutionize the delivery of relevant and personalized advertising. This event will begin with a panel discussion on the industry landscape and its direction with leaders from Jivox, Xaxis (GroupM), Pandora, and Adacado.
The panel discussion will be followed by demos of how to use the new standard in delivering the right creative content addressing end to end execution of dynamic content delivery.