Tom Shields

 

Tom Shields
Senior Vice President, Strategy, Publishers of AppNexus

An ad tech pioneer, Tom coded the world’s first ad server, and co-founded two successful companies. As co-founder and CTO of NetGravity, he helped grow the ad server business to 300 customers and guide the company through a successful IPO and subsequent acquisition by DoubleClick for over $500 million. As co-founder and CEO of Yieldex, he helped sell over a third of the top 100 publishers on superior forecasting and analytics technology before AppNexus’ acquisition of Yieldex for a reported $100 million. Tom holds a patent on dynamic allocation in ad serving, and a Service Award from the IAB for leading the group that created the first impression counting standards. He was also a Managing Director at early-stage VC firm Woodside Fund, and continues to be an active angel investor. Tom graduated with honors with a BA in Computer Science from Harvard College.