The Tech Lab’s Digital Video Suite’s three specifications are devised to work together as part of a comprehensive video advertising offering. Historically, technical complexities related to the fragmentation of the online video marketplace have artificially limited the reach of digital video advertising campaigns. Interoperability of video ads with disparate proprietary video players, across many publisher sites, served as a key technical barrier to market scale. The Tech Lab Digital Video Suite provides a common technical solution for interoperability, allowing for increased reach and market scale in digital video advertising.
|Video Ad-Serving Template (VAST)||Video Multiple Ad Playlist (VMAP)||Video Player-Ad Interface Definition (VPAID)|
|VAST is a Video Ad Serving Template for structuring ad tags that serve ads to video players. Using an XML schema, VAST transfers important metadata about an ad from the ad server to a video player.||The Video Multiple Ad Playlist (VMAP) specification is an XML template that video content owners can use to describe the structure for ad inventory insertion when they don’t control the video player or the content distribution outlet.||The Video Player Ad Interface Definition (VPAID) establishes a common interface between video players and ad units, enabling a rich interactive in-stream ad experience.|