IAB Tech Lab to Assume Governance of Mobile Verification Open-Source SDK Initiative Initiated by IAS, Marking First Acquisition for Tech Lab Tool Repository

By Alanna Gombert The IAB Tech Lab is assuming governance of a new technical tool for mobile in-app viewability measurement – the Mobile Verification Open-Source Software Development Kit (SDK) – originally conceived by Integral Ad Science (IAS). This marks the first acquisition for the IAB Tech Lab Tool Repository, which […]

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Brand-Building in the Age of Programmatic Creative

By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]

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Methbot, The Fight, The Future

By Alanna Gombert ● Yesterday IAB Tech Lab co-hosted a security briefing with the Trustworthy Accountability Group (TAG) after we were made aware of a new and potentially very significant fraud threat to the digital advertising supply chain. White Ops contacted us to discuss a hack which they dubbed “Methbot”, due […]

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Progress Update from IAB Tech Lab’s OpenData 1.0

By Jennifer Derke Since the launch of the OpenData Task Force at IAB Tech Lab earlier this year, we’ve gathered input for the technical needs of digital marketers for data management beyond the initial scope of the task force. Our primary mandate has been to make the process of merging […]

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OpenRTB Native subgroup resumes work to update specification

By Jennifer Derke   OpenRTB Native Sub-Group Begins Work on Version 1.2 of the Dynamic Native Ads API Specification After a brief hiatus, the OpenRTB Native sub-group has resumed biweekly meetings in order to work on the next iteration of the Dynamic Native Ads API specification. This spec describes the […]

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OpenVV Releases v2.5.5 with Intersection Observer Technology

    By James Reetzke At the Open Video Viewability project, we’re continually investigating new methods and APIs to make the library more robust and compatible in a variety of contexts. As browser vendors continue to move away from plugin based solutions for multimedia functionality that advertising technology has traditionally […]

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IAB Tech Lab Releases OpenRTB 2.5 with Feature Updates for Current Programmatic Technology

By Jennifer Derke Since its inception, the OpenRTB (real time bidding) standard has drawn in participation from a developer community invested in advancing programmatic technologies across the digital advertising industry. OpenRTB 2.5 has been released for a 30-day open review period from November 16 until December 16, 2016. Bill Simmons, […]

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How To Document.write a Better User Experience

    By Kenji Baheux Composability is one of the great powers of the web: imagine how hard it would be to build and run a website if it were not for the ability to easily integrate with services built by third parties! However, one of the downsides of composability, […]

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Evolution of Podcast Metrics

    By Rockie Thomas Like many new digital media formats, Podcasting is the marriage of old and new. It combines the strengths of traditional radio’s episodic spoken word, great creative narrative and effective advertising formats, with the strengths of digital media’s diverse distribution and consumption choices that can literally […]

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Launching the IAB Tech Lab OpenData Task Force

By Jennifer Derke The IAB has outlined a number of business problems around data management for marketers. Digital marketers and buy side platforms are experiencing inefficiencies in data flow for analytics, challenges with nomenclature in ETL (Extract, Transform, Load), and seeing friction in data merging processes. As partners to the IAB’s […]

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