Why A New Content Taxonomy?
By Alanna Gombert For a taxonomy to be useful to companies in the market, it must be standardized and industry-neutral so that any party can build on top of it if they want to get more granular or reference the IDs in order to map it to a different taxonomy. […]
OpenRTB Native subgroup resumes work to update specification
By Jennifer Derke OpenRTB Native Sub-Group Begins Work on Version 1.2 of the Dynamic Native Ads API Specification After a brief hiatus, the OpenRTB Native sub-group has resumed biweekly meetings in order to work on the next iteration of the Dynamic Native Ads API specification. This spec describes the […]