Helping the industry prevent the sale of counterfeit inventory with ads.txt

By Neal Richter Today, we’re announcing an important new standard as part of OpenRTB, called ads.txt. While its mission is simple, to increase transparency in the programmatic advertising ecosystem, we believe it will have an oversized impact in reducing ad fraud across the ecosystem. When an advertiser buys media programmatically, […]

Read More

The IAB Dynamic Content Ad Standard – Ushering in a New Era of Content and Data-Driven Advertising

By Diaz Nesamoney Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The […]

Read More

Announcing the OTT Technical Working Group

By Amit Shetty As my IAB counterpart Eric John blogged about a few weeks ago, the Over-The-Top (OTT) video streaming revolution is already taking place. With it comes a number of business and technical opportunities as well as challenges for the advertising industry. While OTT brings the possibility of building […]

Read More

OpenRTB Native 1.2 Adds Dynamic Creative/Third Party Ad Serving Support

By Curt Larson I’m happy to announce that the OpenRTB Native Subgroup has released version 1.2 of the OpenRTB Native Ads API Specification for a 30-day public review period ending May 17, 2017. Major enhancements include support for third party ad serving, privacy flags, and new event tracking options. The […]

Read More

Ad Quality Issues Threaten Industry ROI, Not Just Publishers’

By Scott Moore Next time you’re waiting for a page to load on your favorite website, don’t curse the publisher. Blame the advertising industry. The content you’re waiting for is likely being held up by the ads that surround it. When banner ads are too large, or burdened with other […]

Read More

IAB Tech Lab Expanding in Japan

By Alanna Gombert We are excited about the IAB Tech Lab’s expansion in Japan. Japan is such an important market because of their focus on technology innovation, brand, and user experience as well as their content dominance and focus on story telling. We are thrilled to be working and sharing […]

Read More

Why A New Content Taxonomy?

By Alanna Gombert For a taxonomy to be useful to companies in the market, it must be standardized and industry-neutral so that any party can build on top of it if they want to get more granular or reference the IDs in order to map it to a different taxonomy. […]

Read More

IAB Tech Lab to Assume Governance of Mobile Verification Open-Source SDK Initiative Initiated by IAS, Marking First Acquisition for Tech Lab Tool Repository

By Alanna Gombert The IAB Tech Lab is assuming governance of a new technical tool for mobile in-app viewability measurement – the Mobile Verification Open-Source Software Development Kit (SDK) – originally conceived by Integral Ad Science (IAS). This marks the first acquisition for the IAB Tech Lab Tool Repository, which […]

Read More

Brand-Building in the Age of Programmatic Creative

By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]

Read More

Methbot, The Fight, The Future

By Alanna Gombert ● Yesterday IAB Tech Lab co-hosted a security briefing with the Trustworthy Accountability Group (TAG) after we were made aware of a new and potentially very significant fraud threat to the digital advertising supply chain. White Ops contacted us to discuss a hack which they dubbed “Methbot”, due […]

Read More