A simple tool to help you achieve brand safety: the ads.txt aggregator

By Jennifer Derke

The IAB Tech Lab ads.txt aggregator tool crawls the web, providing regular updates on brand safe inventory, so you can be sure you’re investing your money in the right places.

Specifically, the Aggregator:

 

  • Eliminates ad fraud (specifically, misrepresented domains) by crawling the web – more than 2M domains – to identify brand safe inventory from legitimate seller accounts, authorized directly by each publisher

 

  • Saves time & resources by aggregating this information for you.  By providing access to it in structured files, you can easily automate it across your buying platform or integrate it into your reporting toolset

 

  • Provides regular updates so your buying decisions are always based on the most current information

 


ABOUT THE AUTHOR

 

 

 

 

 

 

Jennifer Derke, Director, Product Management, IAB Tech Lab

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