Interactivity in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: While interactive advertising can enable greater monetization opportunities, it is still a nascent area in Connected TV (CTV) as interactive ads are difficult to implement across the plethora of device platforms. Tech Lab […]

Measurement & Verification in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Measurement and verification are key components of digital advertising, and can be a key differentiator between Connected TV (CTV) advertising and traditional broadcast TV. Challenges to measurement on CTV include device operating system […]

Sales & Delivery in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Connected TV (CTV) devices bring new challenges to the process of ad delivery – especially around maintaining the quality of creatives on large screens. Tech Lab’s video and programmatic specifications (especially VAST and […]

SIMID 1.1 Updates Add Support For Nonlinear Ads

As described in our Simplifying Video Ad Delivery blog post, IAB Tech Lab’s video working groups are modernizing the video stack to better support CTV and mobile platforms, and factoring in safety and usability in video ad delivery. A big part of that update is replacing VPAID with specs that […]

IAB Tech Lab Adds a New Taxonomy to its Portfolio – Ad Product Taxonomy 1.0 – Enabling Stronger Publisher Controls Over Programmatic Ad Delivery

IAB Tech Lab released a new taxonomy – Ad Product Taxonomy 1.0 – for 30-day public comment through November 6, 2020. The Ad Product Taxonomy establishes for the first time a standardized nomenclature for describing the product or service being advertised within a creative unit. It aims to provide publishers […]

News Saves Lives

Introducing The News Media Inclusion List for Buyers The News Media List is a global list of news publishers to enable advertisers, media buyers, and DSPs to create inclusion lists of news websites. News media is an important source of life-saving information in times of crisis. It is critical that […]

Chrome Will Block Heavy Ads Soon: Get Your VAST Video Ads Ready

Solutions to Detect and Report Chrome Intervention; And New Ad Portfolio Guidance for Maintaining Lightweight Ads Executive Summary An upcoming Chrome browser update will block ad loads that surpass 4MB of network data usage, 15 seconds of CPU usage in a 30 second period, or 60 seconds of total CPU […]

CTV Advertising Standards: IAB Tech Lab Standards & Guidance

Learning from History: How Digital Media Standards Can Support Healthy Growth of CTV In my last blog post, we talked about the critical “CTV vs. OTT” debate. Let’s now talk about what IAB Tech Lab and its members and partners have been doing to better support the connected TV (CTV) […]

What You Need to Know: iOS14 Privacy Changes and OpenRTB

Executive Summary: Apple announced a number of privacy related updates in iOS14, which impact how in-app advertising and attribution works. The IAB Tech Lab’s Programmatic Supply Chain Working Group is releasing a set of extensions to OpenRTB to support these updates, along with a couple of optimizations that we would […]

If you see something, say something.

If you are working on stress testing a specification or analyzing adoption data of a Tech Lab standard, we’d love to hear from you! We appreciated the considerable interest in our recent explainer about the use of ads.txt (Authorized Digital Sellers) and other complementary standards.  The explainer was published in […]