Author: katie stroud
SHARC is ready: Write once, serve everywhere Ads
One technology for secure web and mobile apps advertising It’s been a big year for SHARC (Secure HTML Ad Rich-media Container). We conceptualized the SHARC in 2021 and released a draft for public comment in April, 2022. The feedback submitted from that comment period had us looking to add new […]
Into 2023 with Advanced TV
Tech Lab kicked off a big initiative in 2022, promising to move cross-screen advertising into the future as has been envisioned for the last 30 years. The innovation across the field has led to divergent solutions and a fragmented marketplace, but it has also shown us a clear path to […]
IAB Tech Lab Unveils a Multi-Year Advanced TV Roadmap to Modernize the Fragmented TV Landscape
Lays Out Long-Term Priorities for Standardizing TV Ad Measurement for Universal Addressability, Reconciliation and Attribution “The TV advertising delivery, distribution, and measurement landscape is fragmented, creating significant friction within the supply chain. Just like consumers want a seamless viewing experience across streaming and traditional viewing methods, buyers want to be […]
Today’s Advanced TV Ecosystem
When you sit down in your living room to watch TV, you grab a remote and navigate whatever interface your TV presents. The content you choose to watch may come to that screen in a number of different ways. You might think that since you bought that 50-inch smart TV, […]
Ad Format Guidelines for Digital Video and CTV — Now Ready for Industry Adoption!
The Ad Format Guidelines for Digital Video and CTV have now been finalized following the close of a public comment period on these specifications that ended in April 2022. This update has been released following the rapid change and evolution in the video landscape since these guidelines were first launched […]
Understanding the Impact of Platform Privacy Restrictions in the Podcast Marketplace
The IAB Tech Lab Podcast Technical working group has released guidance on how podcast platform privacy restrictions impact content creation and related advertising business models with recommendations on how the community can work together to address the situation. When Apple released the beta version of its Private Relay feature for […]
IAB Tech Lab Releases SHARC For Public Comment
Secure HTML Ad Rich-media Container (SHARC) Improves Managing Ad Interactions for Both Mobile and Web Environments IAB Tech Lab releases a new initiative called SHARC which stands for Secure HTML Ad Rich-media Container. The release is open for public comment for a 30-day period until May 27, 2022.
Transparency Center Evolves to Further Improve Supply Chain Safety
New features on ads.txt aggregator to better manage and ultimately monetize ad inventory Since 2018, IAB Tech Lab has provided an aggregated database of the Sell Side Transparency Standards to the industry, enabling companies to filter for authorized digital sellers using the ads.txt, app-ads.txt, and sellers.json initiatives. While some companies […]
First Companies Earn Seals of Compliance for Podcast Measurement Guidelines 2.1
In March 2021, IAB Tech Lab launched version 2.1 of the Podcast Measurement Technical Guidelines. The guidelines were developed to provide podcast producers and distributors a uniformed way to measure ads and content in podcast environments. Version 2.1 of the guidelines provide more clarity on common language and terminology used […]
Introducing IAB Tech Lab Programmatic Guides: First Guide for CTV
Find the standardized technology you need for executing on the media and campaign goals specific to your operations, and use these practical guides to facilitate your ad implementation. From driving efficient delivery of programmatic ads on connected TV (CTV), to addressing ad fraud and resolving fragmentation in user identity, the […]