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Adopting Encryption: The Need for HTTPS

By Brendan Riordan-Butterworth It’s time to talk about security. In fact, last year was the time to talk about security. From The New York Times to Google, the call went out for websites to encrypt communications with their users, protecting the integrity and privacy of information exchanged in both directions. […]

The IAB Tech Lab Releases Updates To Three Programmatic Protocols

By Melissa Gallo The IAB Tech Lab is thrilled to announce updates to three industry shaping programmatic protocols. Programmatic has been the buzz word in the advertising industry and U.S. programmatic digital display ad spending alone is expected to reach $20 billion this year, according to eMarketer. The development of […]

IAB Tech Lab Releases Two Major Updates to OpenRTB

By Melissa Gallo Ensuring that technical standards keep up with the shifting programmatic buying landscape, the IAB Tech Lab is releasing two important updates for public comment: the OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension. The 2.4 version of OpenRTB offers a myriad of improvements including […]

VAST 4.0 Arrives, Championing the Technology Behind the Growth of Digital Video Advertising

By Amit Shetty Over the last few years, digital video has been in hyper growth mode, with a projected 80% of all internet traffic expected to be video by 2018. This is because of improvements in video technology, wider viewing device options, and an increase in content made available online […]

OpenDirect 1.5 Released for Public Comment

By Melissa Gallo Today the IAB Tech Lab is pleased to announce the release of OpenDirect 1.5 for public comment. OpenDirect 1.5 marks the first update to the 1.0 version which was released earlier this year. This revision offers a multitude of improvements to the open API for automated guaranteed […]

Mobile & User Experience: Driving Digital Media Trends in 2016

By Shailley Singh 2015 saw many new developments in digital media consumption and advertising industry that will set the stage for trends in 2016. Two areas that will drive these trends are Mobile and User Experience. Mobile is where users spend most of their time compared to any other screen […]

OpenRTB Responds to Industry Security Threat

By Melissa Gallo Today’s world of technology has lead to amazing advancements in how brands are able to reach consumers through digital advertising. While publishers now have access to expanded sources of revenue and brands are able to use data to target users more precisely, criminal threats exist and the […]

Getting LEAN with Digital Ad UX

By Scott Cunningham We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content. This was the beginning of an age […]

The Age of HTML5 Ads

By Shailley Singh As September approaches, Ad Tech world has one more thing to look forward to besides fall colors—HTML5. Just as the daylight hours shorten and veins that carry fluids to the leaves are blocked off, browsers are turning on power saver plugins that will further diminish the audience […]

Programmatic Upgrade: Why OpenRTB 2.3 is More than Just Native

By Melissa Gallo Programmatic is the way business is done today. 2014 was a momentous year for programmatic advertising with a large amount of advertisers shifting their budgets into programmatic, as well as continued growth in mobile and video automation. According to eMarketer, automated advertising is expect to reach $20.41 […]