AD TECH

Industry Aligns to Adopt ads.txt Specification

By Alanna Gombert The IAB Tech Lab has been working in partnership with the digital advertising industry to take in and process all of the feedback for ads.txt, the mechanism that allows publishers to list their Authorized Digital Sellers and is a frontline weapon against inventory spoofing and unauthorized sellers. […]

Open Source Crawler Released to Support Adoption of ads.txt

By Dr. Neal Richter and Jennifer Derke Since announcing ads.txt to fight counterfeit inventory, we’ve received a number of comments, including from companies starting to build crawlers. To assist in accelerating the adoption of ads.txt, the IAB Tech Lab is releasing an open source implementation of a reference crawler written […]

Helping the industry prevent the sale of counterfeit inventory with ads.txt

By Neal Richter Today, we’re announcing an important new standard as part of OpenRTB, called ads.txt. While its mission is simple, to increase transparency in the programmatic advertising ecosystem, we believe it will have an oversized impact in reducing ad fraud across the ecosystem. When an advertiser buys media programmatically, […]

The IAB Dynamic Content Ad Standard – Ushering in a New Era of Content and Data-Driven Advertising

By Diaz Nesamoney Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The […]

Ad Quality Issues Threaten Industry ROI, Not Just Publishers’

By Scott Moore Next time you’re waiting for a page to load on your favorite website, don’t curse the publisher. Blame the advertising industry. The content you’re waiting for is likely being held up by the ads that surround it. When banner ads are too large, or burdened with other […]

IAB Tech Lab Expanding in Japan

By Alanna Gombert We are excited about the IAB Tech Lab’s expansion in Japan. Japan is such an important market because of their focus on technology innovation, brand, and user experience as well as their content dominance and focus on story telling. We are thrilled to be working and sharing […]

IAB Tech Lab to Assume Governance of Mobile Verification Open-Source SDK Initiative Initiated by IAS, Marking First Acquisition for Tech Lab Tool Repository

By Alanna Gombert The IAB Tech Lab is assuming governance of a new technical tool for mobile in-app viewability measurement – the Mobile Verification Open-Source Software Development Kit (SDK) – originally conceived by Integral Ad Science (IAS). This marks the first acquisition for the IAB Tech Lab Tool Repository, which […]

Methbot, The Fight, The Future

By Alanna Gombert ● Yesterday IAB Tech Lab co-hosted a security briefing with the Trustworthy Accountability Group (TAG) after we were made aware of a new and potentially very significant fraud threat to the digital advertising supply chain. White Ops contacted us to discuss a hack which they dubbed “Methbot”, due […]

Progress Update from IAB Tech Lab’s OpenData 1.0

By Jennifer Derke Since the launch of the OpenData Task Force at IAB Tech Lab earlier this year, we’ve gathered input for the technical needs of digital marketers for data management beyond the initial scope of the task force. Our primary mandate has been to make the process of merging […]

OpenVV Releases v2.5.5 with Intersection Observer Technology

    By James Reetzke At the Open Video Viewability project, we’re continually investigating new methods and APIs to make the library more robust and compatible in a variety of contexts. As browser vendors continue to move away from plugin based solutions for multimedia functionality that advertising technology has traditionally […]