AD TECH

IAB Tech Lab Releases OpenRTB 2.5 with Feature Updates for Current Programmatic Technology

By Jennifer Derke Since its inception, the OpenRTB (real time bidding) standard has drawn in participation from a developer community invested in advancing programmatic technologies across the digital advertising industry. OpenRTB 2.5 has been released for a 30-day open review period from November 16 until December 16, 2016. Bill Simmons, […]

How To Document.write a Better User Experience

    By Kenji Baheux Composability is one of the great powers of the web: imagine how hard it would be to build and run a website if it were not for the ability to easily integrate with services built by third parties! However, one of the downsides of composability, […]

Launching the IAB Tech Lab OpenData Task Force

By Jennifer Derke The IAB has outlined a number of business problems around data management for marketers. Digital marketers and buy side platforms are experiencing inefficiencies in data flow for analytics, challenges with nomenclature in ETL (Extract, Transform, Load), and seeing friction in data merging processes. As partners to the IAB’s […]

Ad Reinsertion: For Better or Worse?

      By Joe Barone “Ad reinsertion” happens when publishers use technology to serve ads to browsers that have an active ad blocking plug-in. It’s a new solution some publishers are considering to ensure delivery of ads to their sites’ visitors. GroupM is concerned by this opaque means of […]

How LEAN Can You Get? A Scale and a Score Will Tell You

By Brendan Riordan-Butterworth Framing Six months ago, the IAB Tech Lab released the LEAN Principles.  These were a product of research and discussion with thought leaders who championed a clear path to better user experience in advertising-supported digital media – a must in a world where too many consumers were […]

Adopting Encryption: The Need for HTTPS

By Brendan Riordan-Butterworth It’s time to talk about security. In fact, last year was the time to talk about security. From The New York Times to Google, the call went out for websites to encrypt communications with their users, protecting the integrity and privacy of information exchanged in both directions. […]

Getting LEAN with Digital Ad UX

By Scott Cunningham We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built by developers around the world, providing all forms of content. This was the beginning of an age […]