Ad Tech
Updates from the Blockchain Working Group
By Shailley Singh We announced the formation of the Blockchain Working Group on September 18, 2017 under the leadership of Richard Bush, President, NYIAX, and Michael Palmer, Director, GroupM. This was followed by a live member event on October 18 at MetaX HQ in Santa Monica and a kick-off meeting […]
Buyers: This Simple Step Can Help Mitigate Ad Fraud
By Jennifer Derke First launched in September 2017, ads.txt has seen rapid adoption by the digital advertising industry. There are over 2 million domains with ads.txt files, and buyers are committing to buying ads.txt inventory. However, full adoption of ads.txt requires that buyers are specifically validating each of the sellers […]
ads.txt aggregated files – the easy way to fight ad fraud
By Jennifer Derke Buyers and buy-side ad tech partners must develop a strategy of buying publisher inventory that is sold only by authorized digital sellers, as declared in publisher ads.txt files. IAB Tech Lab’s ads.txt aggregator is a simple, easy-to-use tool that helps by providing efficient delivery of aggregated ads.txt structured […]
Mythbusting ads.txt
By Sam Tingleff Recently there have been multiple stories in the industry press hinting that the ads.txt specification has a “loophole” or is otherwise flawed in a way that is being exploited within the mobile app programmatic ecosystem. The Forensiq report specifically, and miscommunication in the press, was flawed in […]
Bringing MRAID 3.0 Adoption Up to Speed
By Aron Schatz MRAID 3.0 was released about a year ago to be the gateway to enhancing rich media advertising in mobile applications. Since that time, the industry has been adopting and embracing the changes to the standard. The work has not stopped for the MRAID working group, though. Through […]
Transparency and Consent Framework Mobile App Spec Ready for Adoption
By Jennifer Derke Today, IAB Tech Lab and IAB Europe released the Transparency and Consent Framework’s Mobile In-app Specifications as a final version ready for widespread industry adoption. No significant changes were made to the specs in the process of finalization. Tech Lab’s GDPR Mobile Subgroup reviewed the specifications and […]
GDPR and IAB Tech Lab: Cooperation on Standards that Benefit the Industry
By Anissa Connor GDPR enforcement date has arrived, and along with it a plethora of compliance requirements for the global digital advertising ecosystem. The applicability of GDPR across our industry has presented an enormous opportunity for collaboration, and IAB Tech Lab has been engaging with industry stakeholders to develop important […]
A New Chapter for DigiTrust
By Jordan Mitchell We’re pleased to announce that IAB Tech Lab has acquired the DigiTrust solution, is hiring the team, and will support increasing global adoption of the DigiTrust neutral ID service. Additionally, IAB Tech Lab will work to integrate DigiTrust capabilities with existing and emerging technology standards for digital […]
Leadership Insights Into the Open Measurement SDK
By Dennis Buchheim Leadership Insights When IAB Tech Lab formed its Open Measurement Software Development Kit (OM SDK) working group, one of our primary goals was clear: to encourage collaboration among industry members, including publishers and measurement providers, to develop scalable solutions to measurement challenges in the mobile app environment. […]
Demystifying Identifiers and Understanding Their Critical Roles in Advertising
By Dennis Buchheim and Amit Shetty “Identity” is a term that gets used a lot in digital advertising, usually in the context of identifying and targeting consumers. At the IAB Tech Lab, we look at identity in a broader context, covering consumers, creative assets, and the businesses involved in the […]
Tools & Utilities
Articles
- VAST CTV Addendum for Public Comment: Includes Backwards Compatibility for Foundational Building Blocks for CTV Success
- Enhancing Transparency and Combatting Ad Fraud: Upgrade to Supply Chain Plus API
- IAB Tech Lab Launches Second Public Comment Period for Data Deletion Request Framework
- Introducing Initial OpenRTB Support for the Protected Audience API
- Introducing Provisional Attributes