A Deeper Look into VAST 4.0 and the Universal Ad ID

By Jarrett Wold, AD-ID and Amit Shetty, IAB Tech Lab Ad-ID and the IAB Tech Lab have jointly published a white paper, “Five Use Cases for Video Ad Serving,” that demonstrates the importance of including Ad-ID as a registry value inside the UniversalAdId element in VAST 4.0. The white paper […]

Announcing the OTT Technical Working Group

By Amit Shetty As my IAB counterpart Eric John blogged about a few weeks ago, the Over-The-Top (OTT) video streaming revolution is already taking place. With it comes a number of business and technical opportunities as well as challenges for the advertising industry. While OTT brings the possibility of building […]

Spring Forward to HTML5

By Shailley Singh Last year, I wrote about the Age of HTML5 Ads where I outlined IAB Tech Lab’s initiatives to support the industry transition to HTML5 creative. Since then more announcements from ad networks and ad tech companies have made it necessary for us to move even quicker to […]