By Alanna Gombert
We are excited about the IAB Tech Lab’s expansion in Japan. Japan is such an important market because of their focus on technology innovation, brand, and user experience as well as their content dominance and focus on story telling. We are thrilled to be working and sharing with the leaders in the market: Yahoo! JAPAN holds a seat on our Board of Directors and CCI (Cyber Communications Inc.), DAC (Digital Advertising Consortium), and Momentum have recently announced that they were also joining the IAB Tech Lab.
As a global organization, the Tech Lab is charged with creating solutions that work cross market and cross format. We are doubling down on the APAC (Asia Pacific) and EU (European) markets with a focus on forward thinking companies that have a desire to join the global standards setting and digital advertising/distribution open source community.
We look forward to working with our new members around the world to create a friction-less, inter-operable community in the digital advertising and distribution ecosystem.
Visit the IAB Tech Lab Japan Facebook Page (In Japanese).
ABOUT THE AUTHOR
SVP, Technology & Ad Operations, IAB, and General Manager, IAB Tech Lab