Blog Posts

Updates To OpenRTB For Public Comment

OpenORTB 2.6-202303 was pushed to production the week of April 3rd, 2023. The below outlines the updates that were made based on public comment feedback.  Please reach out to hillary@iabtechlab.com with any questions.  ORTB 2.6-202303 AdCOM 1.0-202303 Pre-roll, mid-roll, and post-roll ads that are played before, during or after the […]

Privacy Enhancing Technologies Evolution Series (Part 3) Event Summary

This is a summary of the  IAB Tech Lab’s event on December 8th, 2022, the third session in a series on the topic of Privacy Enhancing Technologies (PETs). You can watch the event video here. For an introduction to PETs, including what they are and an overview of the different […]

2023 OM SDK Compliance Update

Welcome back everyone! Things here at Tech Lab are back in full swing for 2023; and looking at the year just gone, there’s no doubt that 2022 was a brilliant year for the Open Measurement Software Development Kit (OM SDK) initiative. In 2022 we celebrated an additional 20 new certified […]

IAB Tech Lab Unveils 2023 Priorities and Roadmap

IAB Tech Lab, the global digital advertising technical standard-setting body, today unveiled its key priorities and roadmap for 2023.  The product roadmap encompasses all five pillars of the Tech Lab’s work: consumer privacy, addressability and privacy enhancing technologies (PETs), advanced TV, ad supply chain, and cross-media measurement – and outlines […]

SHARC is ready: Write once, serve everywhere Ads 

One technology for secure web and mobile apps advertising It’s been a big year for SHARC (Secure HTML Ad Rich-media Container). We conceptualized the SHARC in 2021 and released a draft for public comment in April, 2022. The feedback submitted from that comment period had us looking to add new […]

US State Privacy Signals Finalized – IAB Tech Lab Urges the Industry to Start Building Now

When the Global Privacy Platform (GPP), a user consent and preference communication and transport protocol, was finalized at the end of September, we advised the industry to begin building to it and to prepare for new US state-level privacy signaling support to come shortly after. The state-level signals were released […]

Into 2023 with Advanced TV

Tech Lab kicked off a big initiative in 2022, promising to move cross-screen advertising into the future as has been envisioned for the last 30 years. The innovation across the field has led to divergent solutions and a fragmented marketplace, but it has also shown us a clear path to […]

Digital Out of Home is Now Integrated Into OpenRTB

Out-of-Home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, screens, and posters seen while “on the go”; from the spectacular displays in Times Square to the Kiosk, ATMs and Taxi-toppers below. It also includes place-based media seen […]

Important Notice: Change to OpenRTB Releases Going Forward

Do you know what OpenRTB version you transact on? Better question, do you know which OpenRTB features you support? Do you support Pod Bidding in Connected TV? Do you support AdCOM Lists for enumerations? Do you support the Supply Chain Object?  While you may know the OpenRTB version off-hand, one […]

IAB Tech Lab Launches Specification Adoption Program to Highlight Industry Technical Standard Usage

In an ever-evolving and complex advertising ecosystem, it has become incredibly challenging for the buy-side to verify that adtech companies have adopted technical standards that positively impact the industry. To solve this issue and provide transparency into technical standard adoption and usage, IAB Tech Lab, the global digital advertising technical standard-setting […]