Tag: ads.txt
Demystifying App-ads.txt
As you may have seen, on March 13th we released the final version of app-ads.txt, the mobile and native app follow-up to ads.txt. In this post I’d like to address some of the misconceptions and clarify the value prop around app-ads.txt. Background on ads.txt If you recall, ads.txt (Authorized Digital […]
The Three Deadly Sins of ads.txt and How Publishers Can Avoid Them
In this blog post, we will address some misconceptions and attempt to clarify how publishers should go about deploying and managing ads.txt. Why only three sins and not seven? ads.txt is not complicated enough for seven! ads.txt was never intended to solve every fraud problem in ad tech; it was […]
Tools & Utilities
Articles
- VAST CTV Addendum for Public Comment: Includes Backwards Compatibility for Foundational Building Blocks for CTV Success
- Enhancing Transparency and Combatting Ad Fraud: Upgrade to Supply Chain Plus API
- IAB Tech Lab Launches Second Public Comment Period for Data Deletion Request Framework
- Introducing Initial OpenRTB Support for the Protected Audience API
- Introducing Provisional Attributes