Tag: Dynamic Content Ad Standards
Brand-Building in the Age of Programmatic Creative
By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]
Tools & Utilities
Articles
- Embracing AI to Safely & Effectively Reach Audiences
- VAST CTV Addendum for Public Comment: Includes Backwards Compatibility for Foundational Building Blocks for CTV Success
- Enhancing Transparency and Combatting Ad Fraud: Upgrade to Supply Chain Plus API
- IAB Tech Lab Launches Second Public Comment Period for Data Deletion Request Framework
- Introducing Initial OpenRTB Support for the Protected Audience API