Tag: LEAN Ads
Brand-Building in the Age of Programmatic Creative
By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]
Tools & Utilities
Articles
- IAB Tech Lab Launches Second Public Comment Period for Data Deletion Request Framework
- Introducing Initial OpenRTB Support for the Protected Audience API
- Introducing Provisional Attributes
- TCF Canada v1.1 & GPP String v1.1 Released for Public Comment
- IAB Tech Lab Releases In-Depth Analysis Of Google’s Privacy Sandbox For Public Comment, Revealing Significant Challenges