VAST 4.0 Arrives, Championing the Technology Behind the Growth of Digital Video Advertising

By Amit Shetty

Over the last few years, digital video has been in hyper growth mode, with a projected 80% of all internet traffic expected to be video by 2018. This is because of improvements in video technology, wider viewing device options, and an increase in content made available online both from television broadcasters and from other video services. But this growth is also due to video content publishers finding ways to better monetize their content. Digital video ad spend has been growing as well, to the tune of 66% over the last two years according to an IAB study, and according to eMarketer, will grow from $7.46B in 2015 to $9.59B in 2016.

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