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More Efficiency and Transparency for Your Video Ads with the SSAI VAST Macro Guidance

The Digital Video Ad Serving Template (VAST) macros are a powerful tool used for communicating a broad array of data points when delivering VAST ads.  When using Server Side Ad Insertion (SSAI) technology for ad delivery, there may be a lack of reliable client-side data, which ultimately makes the data […]

IAB & IAB Tech Lab Respond with Support for OpenRTB and IAB Europe’s Transparency & Consent Framework

In a report issued last week, the Inspection Service of the Belgian data protection authority (DPA) summarized concerns it has with the IAB Europe Transparency & Consent Framework (TCF). The Inspection Service has transferred the report to an internal adjudication unit that will deliberate over the coming months. The report […]

CTV Advertising Standards: IAB Tech Lab Standards & Guidance

The key to good ad experiences is being able to deliver the most relevant and engaging ads to the right people. The challenge of course is that this has to be done with end-user privacy in mind. While the “cookie-apocalypse” has been a major point of discussion in our industry […]

Companies Pledge to Work Together to Preserve Addressable Advertising with Privacy

 IAB Tech Lab Board Members Call on Industry to Support Open Standards NEW YORK — September 15, 2020– As the IAB Tech Lab’s REBOOT 2020 virtual summit kicks off today (and continues on the 16th and 17th), IAB Tech Lab Board members have committed to the principles of Project Rearc […]

IAB Tech Lab, Project Rearc, and the Partnership for Responsible Addressable Media

Leading trade associations and companies representing every sector of the global advertising industry, including IAB and IAB Tech Lab, have joined together to launch the Partnership for Responsible Addressable Media. The partnership is similarly focused on the future of addressability for our industry, and it will build on relevant work […]

SafeFrame 2.0: Safer, Simpler and More Advanced

The number of browsers and the technology that runs them has been advancing rapidly over the last few years. Ad tech has also seen a lot of advancement in technology, creativity, and services. All of this growth comes with added risk. For years, SafeFrame has offered rich ad interactions in […]

iOS 14 Privacy Features Impact: What Advertisers Need to Know

There’s been no shortage of ad industry ink spilled in response to Apple’s WWDC privacy announcements for iOS 14. In particular, much of the focus is on Apple’s design for user transparency and control over the iOS identifier […]

Tech Lab “2020.5” … and the Road to 2021

Welcome to the second half of 2020!(!) This year seems to be flying by and certainly hasn’t gone as any of us had planned. It’s been a real bright spot to see Tech Lab members and our team adapt and make progress together on meaningful work during such a challenging […]

Solving Tech Challenges in SSAI: Takeaways from a Recent Workshop at IAB Tech Lab

The use of server side ad insertion to deliver video ads has become ubiquitous across the industry as the need for providing a high quality and seamless ad experience has become paramount. As adoption of the technology continues to increase, the needs for additional functionality and support has expanded too. […]

With The End Of Browser Cookie Support, What Will Happen To Measurement And Attribution?

In less than two years, many publishers, advertisers, data vendors, and technology platforms will need to reevaluate and retool their approaches to data collection, audience targeting, measurement, and attribution analysis. All of those activities will change, and along with them the ways that we track and measure […]