Latest News

We’re thrilled to share the Supply Chain APIs in the IAB Tech Lab Tools Portal now include the updates from Ads.txt version 1.1. The specification update was released in August 2022, and we’ve seen rapid adoption of the new version from publishers. This update introduced two directives that empower publishers […]

Over the last two years, IAB Tech Lab has developed several new useful industry data modules and the Transparency Center has evolved into much more than supply chain transparency. For example, it now houses the MSPA Registration, the SKAdNetwork ID List, the News Media List, the Open Measurement SDK, and […]

It’s been a busy 2023 for the Tech Lab Compliance team.  Over the past several months, many organizations in the digital media ecosystem have stepped up to the challenge of fostering a trustworthy digital advertising ecosystem, earning their place among the ranks of compliant companies.  As we enter the final […]

In a post about overhauling price floors on the Index Exchange blog, I’ve previously made the case that programmatic sellers and buyers would benefit from enhancements to how floors are signaled in OpenRTB. The programmatic industry has evolved to a point where multiple creative types, sizes, and durations can fulfill the bid […]

After receiving feedback from working group members and MSPA participants, IAB Tech Lab will extend support for the US Privacy signal until January 31, 2024. This is an extension beyond the deprecation deadline of September 30, 2023. This transition period will help businesses complete their technical implementation of the Global Privacy Platform (GPP) […]

We’re excited to announce that the new Ad Product Taxonomy 2.0 is in public comment as of August 15th, 2023 and we’re eager to share how it will improve the programmatic ecosystem. 

The Global Privacy Platform (GPP) is a framework for Publishers to easily communicate user consent and privacy preference signals to all downstream partners. By participating in the GPP, Publishers help their users enforce their privacy rights with a straightforward tool. The GPP is adaptable to the evolving privacy regulatory landscape, which helps […]

IAB Tech Lab’s Advanced TV Working Group introduces an addendum to Video Ad Serving Template (VAST) to support cookieless attribution reporting for Google Chrome browser Attribution Reporting API.

The IAB Tech Lab released a private audience activation specification named “Open Private Join & Activation (OPJA)” alongside the “Data Clean Rooms (DCR) Guidance” for public comments in February 2023. Since then, we have seen  immense interest and received some great feedback from the industry. 

We are excited to announce the release of the Global Privacy Platform (GPP) API v1.1. Driven by feedback from industry stakeholders, this latest API version–GPP API v1.1–incorporates key updates to streamline the usage of the GPP. IAB Tech Lab worked closely with members of the Global Privacy Working Group to deliver the […]