Latest News

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

IAB Tech Lab, the digital advertising technical standards-setting body, released today buyers.json and DemandChain Object specifications for a 30-day public comment period, which begins today and lasts until April 30, 2021. Over the past several years, Tech Lab has developed technology standards and best practices to provide transparency and brand […]

Re-Architecting Digital Media for Predictable User Privacy

A year ago at the IAB Annual Leadership Meeting (ALM), we initiated Project Rearc as a global industry effort to focus on technical standards for preserving addressability with privacy and accountability, in response to the fact that third-party identifiers are set to be sunset by 2022. Then in July of last year, […]


Google Ads’ privacy blog post last week and the ensuing headlines left most of us with more questions than answers. Yes, most expected Google Ads products to integrate with Chrome’s Privacy Sandbox (FLoC, FLEDGE and the reporting APIs). Still, IAB Tech Lab received hundreds of inbounds all expressing confusion, as did others […]

IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy

With less than a year until the sunset of third-party cookies across all browsers, and with imminent changes to mobile advertising IDs, IAB Tech Lab, the digital advertising technical standards-setting body, has been collaborating with the advertising and media industry to develop privacy-preserving specifications and best practices to support the […]

Responding to Google’s Recent Privacy Update

The Google announcement has not changed our plans to provide a new portfolio of approaches to addressability, with privacy and with auditable accountability. As expected, major platforms, and advertising and media companies are approaching privacy and data protection differently, but we believe we all share common goals: protecting data, safeguarding […]

Reviewing Unified ID 2.0 for Long Term Industry Value

Earlier this month, the Partnership for Responsible Addressable Media (“PRAM”) extended an invitation to the advertising and media industry to contribute code for collaborative development of addressability and accountability standards and solutions. Yesterday, The Trade Desk announced the first such contribution for consideration: the submission of Unified ID 2.0 (UID2) […]

Open Measurement for Web Video Arrives

The Open Measurement Software Development Kit (OM SDK) transformed the viewability measurement landscape in 2018 for mobile app measurement. It eliminated the need for multiple vendor integrations and standardized the process for ecosystem feedback. The Open Measurement Working Group (OMWG) was forward-thinking in its vision and anticipated that this mobile […]

IAB Tech Lab Expands Presence in APAC

NEW DELHI (December 3, 2020) – IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global non-profit research, development, and technical standards-setting consortium, announced that Shivendra Misra has been appointed to represent the organization in the Asia-Pacific (APAC) region (Southeast Asia, India, China, and Japan). As IAB Tech Lab’s APAC […]

IAB Tech Lab Releases Podcast Measurement Technical Guidelines 2.1 for Public Comment

IAB Tech Lab has released the Podcast Measurement Technical Guidelines 2.1 for public comment for a 30-day period which begins today and lasts until December 31, 2020. Podcast Measurement Technical Guidelines are standard metrics for both podcast content and podcast ads to provide marketplace clarity through a common language for […]

More Efficiency and Transparency for Your Video Ads with the SSAI VAST Macro Guidance

The Digital Video Ad Serving Template (VAST) macros are a powerful tool used for communicating a broad array of data points when delivering VAST ads.  When using Server Side Ad Insertion (SSAI) technology for ad delivery, there may be a lack of reliable client-side data, which ultimately makes the data […]