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GARM Brand Suitability: Developing a Collaborative Interpretation of the Standard

In recent years, brands are becoming increasingly interested in understanding the types of content their ads run in front of. This is especially true today, when many brands and agencies view aligning with suitable content as not just a ‘nice to have’, but also as part of their corporate responsibility. […]

IAB Tech Lab Launches Transparency Center to Combat Fraud and Enable Accountability and Compliance in the Digital Advertising Supply Chain

IAB Tech Lab announced the initial launch of its Tech Lab Transparency Center. Its goal is to provide a resource that makes it easy for digital advertising participants — buyers, sellers, and ad tech companies — to see which standards media partners have implemented, their level of compliance, certification program […]

Open Source Repository for Industry Collaboration, Adoption, and Trust

IAB Tech Lab invites the digital media and advertising industry and its software developers to the IAB Tech Lab’s Open Source Initiative to build and share solutions for common industry challenges.  Collaborative software development has been practiced since the 1940s through the 1960s and later, mostly driven by researchers, hobbyists, […]

Anthony Katsur Joins IAB Tech Lab As New CEO

Katsur will bring renewed energy to enhanced global standards and code development at a pivotal moment in digital marketing. IAB Tech Lab, the global digital advertising technical standards-setting body, announced that respected industry veteran Anthony Katsur will join as Chief Executive Officer. Katsur will assume the role on August 2, […]

Private Relay by Apple, Data Protection Middleware, and Proprietary Approaches vs. Standards

Apple’s latest IP address obfuscation feature and how the ecosystem might achieve similar data protections with standards. Key Takeaways: Apple continues to release privacy focused features; Private Relay is a lot like a traditional VPN, albeit baked into the operating system as opposed to a clunky aftermarket app; It’s not […]

You’ve implemented ads.txt, now what? 

How to Simplify Your Process with Supply Chain Validation Since 2017, we’ve seen the success of the ads.txt, app-ads.txt, and sellers.json specifications as means to increase transparency in the programmatic supply chain. These widely adopted standards help buyers verify that they are purchasing inventory from authorized sellers. 

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

IAB Tech Lab, the digital advertising technical standards-setting body, released today buyers.json and DemandChain Object specifications for a 30-day public comment period, which begins today and lasts until April 30, 2021. Over the past several years, Tech Lab has developed technology standards and best practices to provide transparency and brand […]

Re-Architecting Digital Media for Predictable User Privacy

A year ago at the IAB Annual Leadership Meeting (ALM), we initiated Project Rearc as a global industry effort to focus on technical standards for preserving addressability with privacy and accountability, in response to the fact that third-party identifiers are set to be sunset by 2022. Then in July of last year, […]


Google Ads’ privacy blog post last week and the ensuing headlines left most of us with more questions than answers. Yes, most expected Google Ads products to integrate with Chrome’s Privacy Sandbox (FLoC, FLEDGE and the reporting APIs). Still, IAB Tech Lab received hundreds of inbounds all expressing confusion, as did others […]

IAB Tech Lab Releases For Comment A Portfolio Of Standards For Responsible Addressability And Predictable Privacy

With less than a year until the sunset of third-party cookies across all browsers, and with imminent changes to mobile advertising IDs, IAB Tech Lab, the digital advertising technical standards-setting body, has been collaborating with the advertising and media industry to develop privacy-preserving specifications and best practices to support the […]