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The IAB Tech Lab Releases Updates To Three Programmatic Protocols

By Melissa Gallo The IAB Tech Lab is thrilled to announce updates to three industry shaping programmatic protocols. Programmatic has been the buzz word in the advertising industry and U.S. programmatic digital display ad spending alone is expected to reach $20 billion this year, according to eMarketer. The development of […]

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IAB Tech Lab Releases Two Major Updates to OpenRTB

By Melissa Gallo Ensuring that technical standards keep up with the shifting programmatic buying landscape, the IAB Tech Lab is releasing two important updates for public comment: the OpenRTB 2.4 protocol and the OpenRTB Dynamic Native Ads 1.1 extension. The 2.4 version of OpenRTB offers a myriad of improvements including […]

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OpenDirect 1.5 Released for Public Comment

By Melissa Gallo Today the IAB Tech Lab is pleased to announce the release of OpenDirect 1.5 for public comment. OpenDirect 1.5 marks the first update to the 1.0 version which was released earlier this year. This revision offers a multitude of improvements to the open API for automated guaranteed […]

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OpenRTB Responds to Industry Security Threat

By Melissa Gallo Today’s world of technology has lead to amazing advancements in how brands are able to reach consumers through digital advertising. While publishers now have access to expanded sources of revenue and brands are able to use data to target users more precisely, criminal threats exist and the […]

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Programmatic Upgrade: Why OpenRTB 2.3 is More than Just Native

By Melissa Gallo Programmatic is the way business is done today. 2014 was a momentous year for programmatic advertising with a large amount of advertisers shifting their budgets into programmatic, as well as continued growth in mobile and video automation. According to eMarketer, automated advertising is expect to reach $20.41 […]