Latest News

IAB Tech Lab Finalizes Global Privacy Platform and Advises the Industry to Prepare for Updated US State-Level Signaling

We are excited to announce that the Global Privacy Platform (GPP) has been finalized and is ready for industry adoption. The finalization of the GPP would not have been possible without the collaborative efforts of the members of the Global Privacy Working Group and Privacy & Rearc Commit Group representing a cross-section of the ad ecosystem.  […]

IAB Tech Lab Expands Open Measurement SDK to Connected TV

 IAB Tech Lab, the digital advertising technical standards-setting body, announced today that its Open Measurement SDK (OM SDK) will be made available on Connected TV (CTV) starting in Q3. One of the most widely adopted solutions from Tech Lab, OM SDK gives advertisers flexibility and choice in the verification solutions […]

Using Disclosures to Combat Fraud Collaboratively

At IAB Tech Lab we are continually working with the digital advertising industry to find ways to combat ad fraud. We believe that one key area for this effort is targeted collaboration in response to emerging ad fraud attacks. As we’ve seen in the past, there are diverse types of […]

IAB Tech Lab Releases SHARC For Public Comment

Secure HTML Ad Rich-media Container (SHARC) Improves Managing Ad Interactions for Both Mobile and Web Environments  IAB Tech Lab releases a new initiative called SHARC which stands for Secure HTML Ad Rich-media Container. The release is open for public comment for a 30-day period until May 27, 2022.

IAB Tech Lab Announces Ad Format Guidelines for Digital Video and Connected TV

Now Available for Public Comment until April 29, 2022 NEW YORK, NY – March 31, 2022 – IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance […]

Transparency Center Evolves to Further Improve Supply Chain Safety

New features on ads.txt aggregator to better manage and ultimately monetize ad inventory. Since 2018, IAB Tech Lab has provided an aggregated database of the Sell Side Transparency Standards to the industry, enabling companies to filter for authorized digital sellers using the ads.txt, app-ads.txt, and sellers.json initiatives. While some companies […]

GARM Brand Suitability: Developing a Collaborative Interpretation of the Standard

In recent years, brands are becoming increasingly interested in understanding the types of content their ads run in front of. This is especially true today, when many brands and agencies view aligning with suitable content as not just a ‘nice to have’, but also as part of their corporate responsibility. […]


SCID (Shared Campaign Identifier) is a key that enables tracking campaigns across platforms. OpenRTB enables advertisers to run campaigns in the real-time bidding (RTB) advertising marketplace. Typically there are a number of entities/tech platforms between the publishers and buyers – Supply Side Platforms (SSPs), Demand Side Platforms (DSPs), exchanges, etc. […]


Buyers.json and DemandChain Object are ready for implementation to help address challenges around malvertising and nefarious ads. There are few standards in ad tech that have had as incredible an adoption curve as the IAB Tech Lab’s sell-side transparency standards…

Apple’s “Hide My Email” and the Struggle for First-Party Primacy

Last week at its annual Worldwide Developers Conference (WWDC), Apple announced several new features to enhance its privacy street cred. Among those announcements are “Hide My Email,” “Mail Privacy Protection,” and “iCloud+ Private Relay.” This post focuses on “Hide My Email.”