WELCOME to the European Communication Groups. With the European Communication Groups, IAB Tech Lab informs the EU/ UK markets regularly on the latest progress of Tech Lab working groups and other activities. These groups are relevant for anybody who wishes to be kept up to date on Tech Lab’s collaborative efforts to create open standards for the industry. With this new form of communication, the IAB Tech Lab wants to create more transparency in its work and promote a better exchange with European stakeholders. Every IAB, IAB Europe and IAB Tech Lab Member is invited to join.
The content of the Communication Groups is closely coordinated with the Product Owners of the IAB Tech Lab and is based on the latest results of the Working Groups. We will be starting with 3 groups that currently have the highest relevance for the European market:
- Audio & Video: Discussion topics, e.g.: technical standards for video and CTV/OTT advertising; podcast measurement
- Brand Safety & Ad Fraud: Discussion topics, e.g.: transparency in programmatic; ads.txt & apps-ads.txt; Content Taxonomy 2.2; OpenRTB
- Ad Experience, Measurement & Attribution: Discussion topics, e.g.: Open Measurement SDK; SafeFrame 2.0; other
— and all of this will happen at European times, since the communication groups will be executed digitally by vonwerschpartner Digital Strategies, based in Hamburg, Germany, on behalf of IAB Tech Lab.
Sounds good? Then register yourself (along with your potential colleagues) at: email@example.com. Please specify which group(s) you’d like to join otherwise you will automatically be registered for all three groups.
HOW IT WORKS
By subscribing to our mailing list you will be invited to all the upcoming Communication Group Meetings and the related Google Docs. The meetings will be hosted by vonwerschpartner/the IAB Tech Lab, but every stakeholder is welcome to give a presentation to related topics or just open a debate. Each Communication Group will have a Google Doc where the last meetings are recorded. In this document, anyone can add comments and ask questions. So even members who miss a meeting can keep up to date and discussions from the meeting can be continued.
TO JOIN THE CONVERSATION, PLEASE CONTACT
Executed by vonwerschpartner Digital Strategies