Streaming the Moment: Programmatic Meets Live Events

CTV is all-in on Live Events and IAB Tech Lab is making it scalable with the Live Events Ad Playbook (LEAP) initiative. Our Sr. Director, Programmatic, Product Management, Hillary Slattery is joined by not one, but TWO expert Directors of Product Management from Freewheel – Gregory Sogorka and Huiqiong Chen to discuss the complexities of Live Events for Programmatic, and the industry roadmap for solving them, which starts with the Concurrent Streams API.

Note: This is an earlier time than most of our webinars, but it will be recorded and available to view later at your leisure via our Webinar Replays page.