Measurement Compliance

The IAB Tech Lab Measurement Compliance Program is offered to companies based around the world. The program is designed to empower small to medium-size measurement platforms, first and third-party ad servers, which have been in operations for at least six months and support the IAB measurement guidelines, and whose main business model is to measure digital campaign performance data across desktop, mobile, and video for agencies, brands, and marketers.

The compliance program is flexible and can be tailored to local requirements. By working closely with the national IAB organizations, and understanding market differentiators, we define audit controls that set the bar for the industry every year. Companies who have been successfully audited can showcase their compliance as a competitive advantage in their local markets, and it can also help them drive their long-term expansion strategies into neighboring markets.

The following company(ies) have successfully completed a thorough audit review of the metrics listed below, and have been awarded the IAB Tech Lab Seal of Compliance for Digital Media Measurement.

CompanyCompany LogoDisplayVideoMobile WebMobile Inapp
Cyber Communications Inc.Impressions
Clicks
Viewability
-Impressions
Clicks
Viewability
-
D.A.Consortium Inc.Impressions
Clicks
Viewability
Impressions
Clicks
Viewability

Please contact compliance@iabtechlab.com for more information.