Last Updated: July 21, 2026
of the Podcast Technical Measurement Guidelines v2.3, an update to the industry’s technical framework for measuring podcast downloads, audience, and ad delivery using server-side log data. The updated guidelines clarify how measurement should be applied across both audio and video podcasts distributed through open RSS feeds and podcast applications that rely on server-side file delivery.
The guidelines are available for public comment for 30 days until August 19, 2026. Send your comments, suggestions, and questions to support@iabtechlab.com.
You can read and download the guidelines below.