TAXONOMY
IAB Tech Lab Releases Content Taxonomy 3.0; Continues Investment in SDA’s Contextual Features within CTV, Mobile, and News Content
The IAB Tech Lab is continuing to invest in our Taxonomy portfolio, today finalizing Content Taxonomy 3.0 from its public comment period. While core principles and taxonomical structures remain unchanged from 2.x, this update contains several important refinements to both orthogonal vectors and primary “aboutness” categories. Together, these updates will […]
IAB Tech Lab Adds a New Taxonomy to its Portfolio – Ad Product Taxonomy 1.0 – Enabling Stronger Publisher Controls Over Programmatic Ad Delivery
IAB Tech Lab released a new taxonomy – Ad Product Taxonomy 1.0 – for 30-day public comment through November 6, 2020. The Ad Product Taxonomy establishes for the first time a standardized nomenclature for describing the product or service being advertised within a creative unit. It aims to provide publishers […]
Final Audience Taxonomy 1.1 and Content Taxonomy 2.1 Provide Additional Consumer Privacy Safeguards
IAB Tech Lab’s Taxonomy and Mapping Working Group has finalized two updates to its taxonomy portfolio: Content Taxonomy 2.1 and Audience Taxonomy 1.1. The two updates – which went through 30 days of public comment through April 2020 – introduce additional consumer privacy safeguards that aim to minimize the risk […]
IAB Tech Lab Announces Final Content Taxonomy v2 Ready for Adoption
Co-Authored by Taxonomy Working Group Co-Chairs Kevin Flood and Noel Agnew The final document of the IAB Tech Lab Content Taxonomy Version 2.0 was released today by the IAB Tech Lab, and is ready for adoption by the digital advertising industry. The Taxonomy and Mapping Working Group re-launched last year […]
Why A New Content Taxonomy?
By Alanna Gombert For a taxonomy to be useful to companies in the market, it must be standardized and industry-neutral so that any party can build on top of it if they want to get more granular or reference the IDs in order to map it to a different taxonomy. […]
Taxonomy: The Most Important Industry Initiative You’ve Probably Never Heard Of
By Melissa Gallo Taxonomy is not a word that draws mass excitement. When I was first assigned the task of working to update the current IAB taxonomy, I was sent immediately back to high school chemistry class – not my strongest nor most enjoyed subject. So one might ask, […]