To support a healthy and sustainable digital media and advertising industry, IAB Tech Lab is producing and helping companies implement global technical standards and solutions by:
- Protecting Consumer Privacy and Enabling Responsible Data Use
- Improving Brand Safety and Reducing Ad Fraud
- Programmatic Effectiveness: Driving Efficiency and Transparency
- Driving Consistency in Ad Measurement and Ad Experiences
Identity, Data, & Consumer Privacy
- Ad Product Taxonomy
- Audience Taxonomy
- Content Taxonomy
- IAB CCPA Compliance Framework for Publishers & Technology Companies
- Data Label
- GDPR Transparency & Consent Framework
- Project Rearc
Brand Safety & Ad Fraud
- Ad Blocking
- ads.cert
- ads.txt and app-ads.txt for Anti-Fraud
- Buyers.json and DemandChain Object
- Supply Chain Object
- sellers.json
Ad Experiences & Measurement
- Digital Audio Ad Serving Template (DAAST)
- Digital Video In-Stream Ad Format Guidelines
- Digital Video Ad Serving Template (VAST)
- Guidelines for Identifier for Advertising (IFA) on OTT Platforms
- HTML5 for Digital Advertising
- IAB New Ad Portfolio: Advertising Creative Guidelines
- Mobile Rich Media Ad Interface Definitions (MRAID)
- Open Video Viewability (OpenVV)
- Open Measurement SDK
- Podcast Ad Metrics Guidelines
- SafeFrame Implementation Guidelines
- SIMID (Secure Interactive Media Interface Definition)
- Video Multiple Ad Playlist (VMAP)
- Video Player-Ad Interface Definition (VPAID)
