Working Groups

Working Groups by Product Line

ad_products ad_tech audio_video mobile programmatic

Ad Products

Display Creative Guidelines Working Group

Display creative guidelines group’s charter is to develop and maintain the guidelines for IAB recommended creative units that define the initial k – weight, ad functionality, ad features guidance and best practices. In 2015, the working group released a completely revised set of guidelines embracing HTML5 technology and standards.

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Dynamic Content Ad Standards Working Group

A newly formed work group formed to develop the specifications for developing a standard language for ad creative layout that will enable easy assembly of creative elements in real time and also tracking for optimization and reporting.

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Flex Ad Standards Working Group

The Flex Ads working group is focused on two major initiatives. One is to define new Ad portfolio recommendations based on responsive and flexible aspect ration based Ad units that can scale across multiple devices sizes as well as integrate much better with responsive designs being adopted by the publishers. Second is to implement LEAN principles in ad formats and ad functionality for a better and faster performing user experience.

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HTML5 Best Practices Working Group

Evolving from the Display Creative Guidelines working group, the IAB recognizes the industry demand for best practice guidance in HTML5 ad creative design. As the digital advertising industry continues the push towards adopting open web standards through the use of HTML5, there are several hurdles that hinder scalable and consistent workflows, performance, and user experience across all platforms and devices. From perspectives in PC and mobile, the HTML5 working group will develop and release best practices and address top challenges in a series of phases. Based off of the HTML5 Best Practices draft initiated in the Display Creative Guidelines working group, the primary topics to be addressed are:

  • Creative file size
  • Inconsistent and fragmented performance
  • Feature support
  • Lack of content creation tools
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Ad Tech

Ad Blocking Working Group

The tactical group for efforts addressing the ad blocking issue. This group has provided input into Ad Format Guidelines Working Groups, and is actively developing a whitepaper on post-detection options for publishers. Going forward, the group may work to drive consensus on the post-detection options, and the establishment of practical applications of the LEAN principles. The group also serves as a clearinghouse for ad blocking status updates.

As this is an emerging group, it’s open to participants from all areas. The current efforts skew towards publisher concerns, and we would like more participation from representatives through the supply chain.

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HTTPS Working Group

This working group is creating a Best Practices document for implementing HTTPS.  This document aims to assist those companies who have not yet implemented HTTPS to do so, and to provide a checklist against which companies who have already adopted can verify their practices.   Suggested participants include Developers, Directors of Engineering, Product Owners, and other Technical Leads, especially those who have experience with a migration to HTTPS.

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OpenData Task Force

The goal of the OpenData Task Force is to develop technical solutions for data strategy challenges in the digital advertising industry; reducing friction by addressing data description, data structure, and data integrity. This task force will reduce friction in ETL processes for buy-side by addressing data field nomenclature normalization. Suggested participants in this Task Force have technical roles in product management, engineering, or software development and are coming together from agencies/advertisers, DSPs, programmatic exchanges, data infrastructure platforms, cross-infrastructure/analytics companies, billing/reconciliation tech, verification tech, DMPs, and other cross-industry technology companies

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SafeFrame Implementation Working Group

The SafeFrame Implementation Working Group will focus on addressing operational challenges and hurdles related to SafeFrame adoption. The base technology is out there and some early adopters have it already working in production environments. Others are testing, and more than a few big companies have it firmly on their product road maps for release later this year. More work will be defined and undertaken in Q1-Q2 2016.

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Taxonomy & Mapping Working Group

The IAB Taxonomy and Mapping Work Group will initially only work on updating IAB Tech Lab Content Taxonomy, and will address the need for future taxonomies under IAB as they are identified. This group seeks participants who are experts in content classification and standard id mapping technology. Examples of suggested participants fall within the following business units: Analytics and Reporting, Product Management, Business Operations, Systems Architecture.

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Audio & Video

Digital Video Ad Format Guidelines Working Group

This working group is now closed. The DV In-Stream Ad Format Guidelines were made available to the public on Jan 8 2016. We are no longer taking contributors to this group until we need to start it up again in the future.

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Digital Video Technical Standards Working Group

This working group owns the advancement of the IAB’s video-focused technical specs, which are VAST, VPAID, and VMAP. Most of the focus in 2015 had been around writing VAST 4.0, which was released on Jan 21st. The next area of focus for the DV Technical Standards Working Group is in discussion with the Video Steering Committee. A likely candidate is an update to VPAID starting in 1Q 2016. Suggested participants should have a video focus, or interest in video technology and ad operations. CTOs, Heads of Product, Developers, Directors/VPs of Engineering, Directors/VPs of Product, Product Managers, Platform/Product Architects and Technical Leads are ideal titles.

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OpenVV Working Group

OpenVV is an open-source technology for measuring ad viewability that is aligned with commonly agreed upon industry standards. OpenVV has been recently on-boarded by the IAB Tech Lab for continued maintenance and code hosting within its GitHub Repository. This group is a subgroup of the Digital Video Technical Standards Work Group, developments of this subgroup will either align or roll into the primary Digital Video Technical Standards Working Group process for finalization.

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Podcast Technical Working Group

This working group is developing Podcast Measurement Guidelines that will address podcast content and advertising methods specific to both download and streaming podcasts. Current participants include Heads of Product, Directors/VPs of Engineering, Technical Leads, and Analytics and Reporting Leads.

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Mobile Rich Media Ad Interface Definitions (MRAID) Working Group

MRAID, or “Mobile Rich Media Ad Interface Definitions” working group is responsible for developing, enhancing and maintaining the project to define a common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps. This is a standardized set of commands, designed to work with HTML5 and JavaScript, that developers creating rich media ads use to communicate what those ads do (expand, resize, get access to device functionalities such as the accelerometer, etc) with the apps into which they are being served. MRAID offers a single API that diverse SDK vendors will support, which means that MRAID-compliant rich media ads will run within applications using any MRAID-compliant SDK.

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MRAID Ads SDK Tester Working Group

As more mobile trafficking moves to programmatic exchanges, qualifying inventory with different SDK will be critical.The MRAID Ads SDK Tester Working Group is responsible for developing and maintaining iOS and Android mobile apps that will enable testing of creative ad tag against multiple Ad SDKs in minutes. This will allow DSPs to qualify rich media supply, creative developer to quickly test their creative.

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Header Tag Task Force

The Header Tag Task Force is focused on evaluating the technical implications of header bidding. This is a highly technical working group and we are looking for one engineer per company to participate in this initiative.

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OpenDirect Working Group

The OpenDirect effort is currently focused on continued updates to the OpenDirect API protocol. This is a highly technical working group. Suggested participants include Developers, Heads of Engineering, Product Owners, and other Technical Leads with automated guaranteed buying and selling experience.

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OpenRTB Working Group

The OpenRTB effort is currently focused on continued updates to the OpenRTB protocol. This is a highly technical working group. Suggested participants include Developers, Heads of Engineering, Product Owners, and other Technical Leads.

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OpenRTB Native Working Group

The OpenRTB Native Subgroup effort is currently focused on continued updates to the Dynamic Native Ads API and the OpenRTB protocol with a focus on Native.This is a highly technical working group. Suggested participants include Developers, Heads of Engineering, Product Owners, and other Technical Leads with expertise in native advertising.

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