Working Groups

Working Groups by Product Line

 

 

 


ad_products ad_tech audio_video mobile programmatic
 

 

 


Ad Products

IAB Tech Lab Council

The IAB Tech Lab Council aims to meet quarterly to provide updates and facilitate discussions on a specific strategic focus area. Each meeting includes information about recent releases and opportunities for further engagement in the relevant area, along with important news and calls-to-action for Tech Lab initiatives more broadly. This groups serves as a great way to receive high level updates on the Tech Lab via email, and to dive deeper into specific focus areas quarterly.

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Ad Product Portfolio Working Group

The Ad Product Portfolio working group is focused on two major initiatives. One is to define New Ad Portfolio recommendations based on responsive and flexible aspect ration based Ad units that can scale across multiple devices sizes as well as integrate much better with responsive designs being adopted by the publishers. Second is to implement LEAN principles in ad formats and ad functionality for a better and faster performing user experience.

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Ad Tech

CCPA/US Privacy Technical Working Group

IAB Tech Lab’s CCPA/US Privacy Technical Working Group will support technology development for Privacy Regulation compliance including the California Consumer Privacy Act. This group is open to members with technical expertise interested in contributing to development of relevant industry standard signals. 

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DigiTrust ID Working Group

The DigiTrust ID Working Group will develop open technical standards and open source software with the goal of improving DigiTrust ID persistence and providing consumers with durable privacy controls.  The group membership will be industry stakeholders invested in shaping the DigiTrust browser-based ID service and ensuring the responsible propagation of its features in support of buyer, publisher, and platform businesses. The group’s premise is that consumer trust, informed by consumer experiences, is foundational to a healthy and economically viable ad ecosystem, and that improving ID persistence is essential to meeting consumer expectations and respecting privacy preferences. 

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Distributed Ledger and Cryptography Emerging Technologies Working Group

The goal of the Distributed Ledger and Cryptography Emerging Technologies Working Group is to investigate the application of blockchain technology to address challenges in the digital advertising space and to develop standards and best practices for the utilization of blockchain technology.

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IAB Tech Lab GDPR Technical Working Group

The IAB Tech Lab GDPR Technical Working Group’s mission is to share information on GDPR/ePrivacy and engage technical leaders in contributing to related solutions. The working group will draw on policy and regulatory analysis and guidance from IAB Europe and others in the global IAB network to develop and support technology and tools to facilitate legal compliance and self-regulation for the industry. The working group will also share information such as emerging technical requirements, tools, services, and research that can help companies comply with GDPR. Participation in the working group should not suffice as legal counsel.

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GDPR Commit Group

This project-specific Commit Group will be mandated with governing the technical specifications in the Transparency and Consent Framework. Responsibilities may include version control of global vendor list, iteration and maintenance of technical specifications, and approval of final versions of technical specifications. IAB Tech Lab’s GDPR Commit Group includes technical leaders from companies who are also working on policy requirements with IAB Europe, so that there is tight alignment between policy and tech for the Framework.

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Rearc Accountability Working Group

With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization. The Rearc Accountability Working Group explores technical mechanisms that facilitate industry accountability to privacy-centric addressability standards and adherence to consumers’ privacy preferences. This work is based on feedback from both inside and outside our industry that accountability at the system level is a critical component to re-establish consumer trust, enable responsible use of consumer identifiers and personal data for advertising purposes, and establish stability and mitigate legislative pressure.

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Rearc Addressability Working Group

With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization. The Rearc Addressability Working Group is the member-only working group responsible for the development of new technical standards and guidelines driving “privacy by default” advertising, based on the global business and policy dialogue within the Rearc Task Force. We’ll evaluate technology alternatives to today’s short-lived addressability mechanisms, and develop the technology foundations for tomorrow’s consumer-centric solutions for ad targeting, measurement and optimization, enhancing consumer transparency and industry accountability.

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Rearc Task Force

With impending changes to third-party cookies and other identifiers, Project Rearc is a global call-to-action for stakeholders across the digital supply chain to re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization. Open to Tech Lab members and non-members, the Rearc Task Force is the center of the many critical business and policy conversations globally, which ultimately inform the development of new technical standards and guidelines driving “privacy by default” advertising. We’ll employ a structured process, bi-weekly meetings and regular updates to coordinate and socialize input from a diverse set of stakeholders and working groups globally, involving the publisher/buyer/platform communities, specialized trade groups, consumer advocacy / NGOs, and other international bodies.

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SafeFrame Implementation Working Group

The SafeFrame Implementation Working Group will focus on addressing operational challenges and hurdles related to SafeFrame adoption. The base technology is out there and some early adopters have it already working in production environments. Others are testing, and more than a few big companies have it firmly on their product road maps for release later this year. 

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Taxonomy & Mapping Working Group

The IAB Taxonomy and Mapping Work Group will initially only work on updating IAB Tech Lab Content Taxonomy, and will address the need for future taxonomies under IAB as they are identified. This group seeks participants who are experts in content classification and standard id mapping technology. Examples of suggested participants fall within the following business units: Analytics and Reporting, Product Management, Business Operations, Systems Architecture.

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Audio & Video

 

CTV Technical Working Group

This working group will focus on technical standards for advertising in the OTT space. This will include topics like an Identifier for Advertising (IFA), Interactivity standards, Verification standards etc., for OTT devices.

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Digital Video Technical Standards Working Group

This working group owns the advancement of the IAB’s video-focused technical specs, which are VAST, VPAID, and VMAP. The current area of focus for the DV Technical Standards Working Group is an update to VPAID to match the changes in VAST4, as well as a minor update to VAST4.
Suggested participants should have a video focus, or interest in video technology and ad operations. CTOs, Heads of Product, Developers, Directors/VPs of Engineering, Directors/VPs of Product, Product Managers, Platform/Product Architects and Technical Leads are ideal titles.

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Podcast Technical Working Group

This working group is developing Podcast Measurement Guidelines that will address podcast content and advertising methods specific to both download and streaming podcasts. Current participants include Heads of Product, Directors/VPs of Engineering, Technical Leads, and Analytics and Reporting Leads.

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Mobile

Mobile Rich Media Ad Interface Definitions (MRAID) Working Group

MRAID, or “Mobile Rich Media Ad Interface Definitions” working group is responsible for developing, enhancing and maintaining the project to define a common API (Application Programming Interface) for mobile rich media ads that will run in mobile apps. This is a standardized set of commands, designed to work with HTML5 and JavaScript, that developers creating rich media ads use to communicate what those ads do (expand, resize, get access to device functionalities such as the accelerometer, etc) with the apps into which they are being served. MRAID offers a single API that diverse SDK vendors will support, which means that MRAID-compliant rich media ads will run within applications using any MRAID-compliant SDK.

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Open Measurement Working Group

The objective of this working group is to develop an Open Measurement SDK designed to facilitate third party viewability and verification measurement for ads served to mobile app environments without requiring multiple verification vendor SDKs

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Programmatic

Data Transparency Standards Working Group

The Data Transparency Standards Working Group is focused on developing a point of view and practical guidance intended to make data quality consistently understandable among buyers, sellers, and vendors. Quality in this sense is defined as data that accurately assigns demographic, geographic, or behavioral attributes to an identified user.

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OpenDirect Working Group

The OpenDirect effort is currently focused on continued updates to the OpenDirect API protocol. This is a highly technical working group. Suggested participants include Developers, Heads of Engineering, Product Owners, and other Technical Leads with automated guaranteed buying and selling experience.

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Programmatic Supply Chain Working Group

The Programmatic Supply Chain Working Group is currently focused on the adoption of OpenRTB 3.0 and continued progress combating supply chain vulnerabilities.  This group also covers efforts like ads.txt, sellers.json, etc.  

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Programmatic Supply Chain Commit Group

The Programmatic Supply Chain Commit Group is comprised of leaders in this working group who provide technical direction in the development of the programmatic specs.

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