Agentic Mobile: A Shared Language for Mobile Advertising
June 22, 2026
Kainar Kamalov from CloudX explains why they developed Agentic Mobile and donated the protocols to IAB Tech Lab’s AAMP initiative
Member Perspectives are guest blogs from IAB Tech Lab members and board members. Member Perspectives should showcase how those companies are thinking about the industry challenges and developments, and how adoption or innovative uses of IAB Tech Lab Standards help to solve and makes things better for everyone.
Are you interested in contributing? Click below, or email membership@iabtechlab.com
Seeing the Forest for the Trees: Using Open Industry standards as foundations for Agentic AI
June 22, 2026
HyperMindZ explains how the IAB Tech Lab Deals API and the MCP framework create a foundation for agentic advertising
Server-side implementations for AdTech: The architecture powering the next era of digital advertising
May 13, 2026
Didomi explains how server side implementations promise to power the next era of digital advertising
First-party Data Begins with Consent
May 7, 2026
iubenda’s CMO explains how GPP and TCF are essential tools in managing user digital consent
Beyond the Prompt: Why the “Sidecar” is the Secret to Real-Time Agentic Advertising
April 30, 2026
Lemma’s Founder and CEO Gulab Patil explains why the “Sidecar”, powered by ARTF, is the secret to Real-Time Agentic Advertising
The Living Room’s Front Page: Why Home Screen Ads Matter
April 8, 2026
IAB Tech Lab Member Telly explains the high value proposition of Home Screen Ads in the CTV and Streaming universe
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