Member Perspectives are guest blogs from IAB Tech Lab members and board members. Member Perspectives should showcase how those companies are thinking about the industry challenges and developments, and how adoption or innovative uses of IAB Tech Lab Standards help to solve and makes things better for everyone.
Are you interested in contributing? Click below, or email membership@iabtechlab.com
Alexandra Balashoiu from OneTag explains why successful agentic advertising needs both innovation and a shared language from standards
Aviram Sharon from InTheGame explains why the CTV Ad Portfolio provides the flexibility that streaming needs to retain audiences and eyeballs
InMarket’s Piyush Deolikar explains why we should give the schain the attention that it deserves in this member perspective
The CEO of Burt Intelligence discusses the agentic shift that is already happening in publisher operations.
Kainar Kamalov from CloudX explains why they developed Agentic Mobile and donated the protocols to IAB Tech Lab’s AAMP initiative
HyperMindZ explains how the IAB Tech Lab Deals API and the MCP framework create a foundation for agentic advertising