The media, advertising, and marketing industries are undergoing a fundamental shift: from an economy built on capturing attention to one built on predicting business outcomes. The companies leading this shift are no longer just media and ad businesses. They're becoming technology companies, with data and AI at the center of […]
Ad Ops Leaders in Streaming and CTV should treat this August workshops as a MUST ATTEND! We’ll dive into integrating IAB Tech Lab standards designed for advancing TV within your Ad Ops workflow, with practical tips and first hand knowledge you need to understand why they matter. Some of the […]
As part of our Agentic Task Force work, and the development of AAMP, we are hosting monthly hands-on in-person Agentic Bootcamp in the Ad Lab in NYC. Space is limited for these sessions, so don't wait around or your seat may be gone. Each 2 hour session will allow for […]
Trusted Server is ready for Publishers to start testing. This free workshop is design to help you plan how to implement it. Join Trusted Server architect Jason Evans, and IAB Tech Lab's Senior Director of Data and Privacy Rowena Lam to dive into how moving ad execution to the server side […]
As part of our Agentic Task Force work, and the development of AAMP, we are hosting monthly hands-on in-person Agentic Bootcamp in the Ad Lab in NYC. Space is limited for these sessions, so don't wait around or your seat may be gone. Each 2 hour session will allow for […]
This instructor-led, half-day training bridges the knowledge gap for non-technical professionals like privacy lawyers, cross-functional privacy teams, and those drafting commercial contracts that need to get a deeper understanding of what happens to personal information when it traverses the digital ad supply chain.
IAB Tech Lab is coming back to the West Coast this October with a twist on our typical event format - a focus on audience engagement and technical demos. The Tech Lab Symposium is a half-day deep dive into Tech Lab Standards, from Agentic (of course), to Privacy, Signal Loss, […]
IAB Tech Lab brings the Agentic Web the UK and Europe! The shift to an agent-driven internet is already underway—and it’s accelerating faster than most organizations are prepared for, and impacting CTV, Privacy, RTB, and Identity along the way. Tech Lab's International Agentic Summit is designed to give leaders the clarity, context, […]
IAB Tech Lab’s "I Want My CTV" Event returns with all the experts leading the transformation of TV consumption and monetization. This year's theme is "Streaming Grows Up". Television is in a moment of major change and we’re here to help you navigate those changes with technical standards and specifications […]
As part of our Agentic Task Force work, and the development of AAMP, we are hosting monthly hands-on in-person Agentic Bootcamp in the Ad Lab in NYC. Space is limited for these sessions, so don't wait around or your seat may be gone. Each 2 hour session will allow for […]