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Ad format Hero initiative from IAB Tech Lab
A Bar Code for your Ad Creative: IAB Tech Lab ACIF Webinar Replay
Global Privacy Platform (GPP) from IAB Tech Lab
Webinar Replay: Privacy Taxonomy: Streamlining Data Privacy with a Common Language
OM SDK for CTV explained
Tech Lab PAIR Standard logo
Tech Lab Announces Privacy Sandbox Fit Analysis
IAB Tech Lab. Celebrating a decade of setting high standards
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ACIF Webinar Replay
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Privacy Taxonomy Replay
OM SDK for ctv
Pillar Icons (1200 x628)-08
Sandbox Fit Gap Analysis
Celebrating a Decade
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Latest News

Tech Lab releases Ad Creative ID Framework (ACIF) Validation API for Public Comment

Tech Lab releases Ad Creative ID Framework (ACIF) Validation API for Public Comment

\On December 4, 2024, IAB Tech Lab announced the opening of a public comment period for the Ad Creative ID Framework (ACIF) Validation API. This... Read More

IAB Tech Lab Introduces “ID-Less Solutions Guidance” for Public Comment

IAB Tech Lab Introduces “ID-Less Solutions Guidance” for Public Comment

 IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of its "ID-Less Solutions Guidance" document, now open for public comment... Read More

5 Key Takeaways from the IAB Tech Lab International Summit 2024

5 Key Takeaways from the IAB Tech Lab International Summit 2024

Shaping the Future of Digital Advertising On November 7, the IAB Tech Lab's International Summit took place in London, gathering global digital advertising leaders from... Read More

GPP Update: Important Changes to Inform Your Data Privacy Roadmap

GPP Update: Important Changes to Inform Your Data Privacy Roadmap

In August, the IAB Tech Lab released for public comment new sections in the Global Privacy Platform (GPP) to expand coverage for additional U.S. states... Read More

Events

GPP: What’s New, What’s Next, and What You Need to Know

GPP: What’s New, What’s Next, and What You Need to Know

There are 19 states (20 if you include Florida) in the U.S. that have enacted comprehensive data privacy laws, with some already in effect and...

Date: December 11 @ 12:00 PM

Our Vision

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Our Mission

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.