Latest News
IAB Tech Lab Releases Programmatic CTV Genre Guidance Leveraging Content Taxonomy, Including Mappings for Upgrades for Public Comment
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of multiple deliverables focused on helping the industry most efficiently utilize... Read More
Public Comment for Content 1.0 to Content 2.0 Mapping accelerated by donation from Subtextive
The IAB Tech Lab, the global digital advertising technical standards body, has made the mapping from Content Taxonomy 1.0 to Content Taxonomy 2.0 available for... Read More
Why Common Taxonomies are Key to Programmatic Efficiency and Growth
In the fast-paced world of digital advertising, efficient and effective communication between buyers, sellers, and intermediaries is crucial. IAB Tech Lab’s role is to pioneer... Read More
Tech Lab releases Ad Creative ID Framework (ACIF) Validation API for Public Comment
\On December 4, 2024, IAB Tech Lab announced the opening of a public comment period for the Ad Creative ID Framework (ACIF) Validation API. This... Read More
Events
IAB Tech Lab Privacy & Addressability NYC 2025
IAB Tech Lab’s Privacy & Addressability event returns after sold out events in 2024. Expect sessions on Privacy Enhancing Technologies, ID-less and, future addressability solutions...
Date: March 20, 2025 @ 8:00 AM
Our Vision
Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.
Our Mission
Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.
