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User Context Protocol (UCP)

Data Standards for the Agentic Age

LLM Content Monetization Protocols (CoMP)

IAB Tech Lab Forms AI Content Monetization Protocols (CoMP) Working Group to Set AI-Era Publisher Monetization Standards

Live Event Ad Playbook (LEAP)

IAB Tech Lab Releases Live Event Ad Playbook in Collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange

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Our Vision

Our Mission

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.

Tech Lab Standards are defined across 5 Pillars of Innovation

Our Most-used Standards

OpenRTB from IAB Tech Lab

OpenRTB (Real-Time Bidding)

OM SDK from IAB Tech Lab

Open Measurement SDK

Data Transparency Standard from IAB Tech Lab

The Data Transparency Standard (Data Label)

Global Privacy Protocol (GPP) from IAB Tech Lab

Global Privacy Protocol

ACIF - Ad Creative ID Framework Standard

Ad Creative ID Framework

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