Latest News
Tech Lab releases PAIR protocol for the industry
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the launch of the PAIR (Publisher Advertiser Identity Reconciliation) protocol. Developed by the... Read More
ID Provenance Added to OpenRTB
AdTech learned a new term in 2024–ID Bridging. When a direct identifier from cookie sync or device ID for advertising is not available, ID bridging... Read More
Tech Lab Unveils New Privacy Taxonomy
IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of the IAB Tech Lab Privacy Taxonomy, now available for public... Read More
OpenDirect 2.1 for the Programmatic Guaranteed Trading of Both Traditional and Digital Media
Tech Lab Guest BlogTim Harvey, Founder, Knitting MediaPublished: September 19, 2024 Offline ‘Traditional’ and Online ‘Digital’ Media now supported in IAB Tech Lab Programmatic Direct... Read More
Events
Privacy & Addressability, "As the Cookie...Lingers"
2024 has continued to challenge the digital advertising industry with ongoing privacy concerns and signal loss. Rapid changes in the landscape have even prompted us...
Date: October 2 @ 8:00 AM
Our Vision
Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.
Our Mission
Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.
