NEWS & BLOG POSTS
Using Disclosures to Combat Fraud Collaboratively
At IAB Tech Lab we are continually working with the digital advertising industry to find ways to combat ad fraud. We believe that one key area for this effort is targeted collaboration in response to emerging ad fraud attacks. As we’ve seen in the past, there are diverse types of […]
Why the ‘OWNERDOMAIN’ & ‘MANAGERDOMAIN’ Fields are Important Additions to ads.txt
Since the advent of ads.txt in 2017, digital advertising on open platforms has become significantly more transparent. This transparency has allowed buyers to be more selective about what they buy, preserve inventory value for publishers by limiting spoofing or unauthorized resale, and reduced the amount of fraud in the ecosystem. […]
IAB Tech Lab Releases SHARC For Public Comment
Secure HTML Ad Rich-media Container (SHARC) Improves Managing Ad Interactions for Both Mobile and Web Environments IAB Tech Lab releases a new initiative called SHARC which stands for Secure HTML Ad Rich-media Container. The release is open for public comment for a 30-day period until May 27, 2022.
OPENRTB 2.6 IS READY FOR IMPLEMENTATION
OpenRTB 2.6 is the latest update to the industry’s standard communication protocol. The recent additions to OpenRTB 2.6 are focused on connected TV and have been developed by IAB Tech Lab working closely with those involved in CTV auctions to design new specifications that allow publishers to present their inventory more […]
IAB Tech Lab Announces Ad Format Guidelines For Digital Video And Connected TV
IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for […]
Jason Jed Raqueno Joins IAB Tech Lab as Senior Director, Privacy, Identity & Data Protection
IAB Tech Lab, the global digital advertising technical standard-setting body, today announced that Jason Jed Raqueno has joined IAB Tech Lab as a Senior Director, Privacy, Identity & Data Protection. In this role, Jason will oversee emerging privacy technologies, such as the Global Privacy & Accountability Platforms and lead privacy working groups where he […]
IAB Tech Lab Halts Technical Compliance and Support in Russia and Belarus
IAB Tech Lab is horrified by Russia’s unprovoked and ongoing attacks on Ukraine. Beginning immediately, IAB Tech Lab will not provide technical certification or compliance to Russian or Belarusian companies due to the violation of Ukraine’s sovereignty and the atrocities the Russian military is committing in Ukraine.
Tech Lab Releases “Seller Defined Audiences”, Aims to Democratize Cohort Development for the Open Ecosystem
I’m excited to announce that Tech Lab has finalized its first addressability specification incubated within Project Rearc: Seller Defined Audiences (SDA). SDA was first proposed to the industry in March 2021 as part of a portfolio of addressability and accountability solutions. It’s been a labor of love for a number […]
IAB Tech Lab Unveils 2022 Product Roadmap and Announces Industry Working Groups Focused on Building a Stronger Digital Ecosystem
IAB Tech Lab CEO Anthony Katsur Lays Out Long-Term Priorities for Global Trade Body and Calls on the Industry to Help Build Solutions for Consumer Privacy, Addressability, Mitigating Fraud and Supporting Growth of Connected TV […]
Welcome Back OpenRTB 2.X
The newest version of the 2.x series of OpenRTB specification is closing it’s public comment soon, make sure to take a look! We’ve all heard that Connected TV (CTV) is the new frontier in digital advertising. And that the monumental shift of linear television advertising budgets to CTV means that […]
Public Release of Ads.cert: Securing the CTV Supply Chain
In the decade I’ve worked in ad tech, I’ve witnessed a pattern: where the money goes, fraud follows. Right now, CTV is where the money’s going. It’s a programmatic environment […]
Transparency Center Evolves to Further Improve Supply Chain Safety
New features on ads.txt aggregator to better manage and ultimately monetize ad inventory. Since 2018, IAB Tech Lab has provided an aggregated database of the Sell Side Transparency Standards to the industry, enabling companies to filter for authorized digital sellers using the ads.txt, app-ads.txt, and sellers.json initiatives. While some companies […]
Our MISSION
"Engage a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem."
Tech Lab's Portfolio
Learn more about our specifications, protocols, tools, utilities, and working groups.
Identity, Data, Consumer Privacy
Brand Safety & Ad Fraud
Ad Experiences & Measurement
Programmatic Effectiveness
Tech Lab Programmatic Standards
OpenDirect 1.5
OpenDirect is the only open standard that supports automated guaranteed buying. OpenDirect 1.5 marks the first major update for the protocol providing essential updates such as change request support, revised diagrams, and improved implementation references.
OpenRTB
OpenRTB is the open standard that provides support for real-time-bidding. OpenRTB 2.5 includes updates on header bidding and video placement type support. OpenRTB 3.0 framework is currently in public comment.
OpenRTB Dynamic Native Ads API 1.2
This spec describes the outer native object. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful in non-RTB environments like in-app SDK object description.
Content Taxonomy
The Taxonomy and Mapping Working Group is working to update the current taxonomy and create an enhanced and more powerful taxonomy, permitting content creators the ability to more accurately and consistently describe content.
