There was an unexpected error authorizing you. Please try again.
Ad format Hero initiative from IAB Tech Lab
A Bar Code for your Ad Creative: IAB Tech Lab ACIF Webinar Replay
Global Privacy Platform (GPP) from IAB Tech Lab
Webinar Replay: Privacy Taxonomy: Streamlining Data Privacy with a Common Language
OM SDK for CTV explained
Tech Lab PAIR Standard logo
Tech Lab Announces Privacy Sandbox Fit Analysis
IAB Tech Lab. Celebrating a decade of setting high standards
AdFormatHero_NEW-Concepts_rd2_v1B
ACIF Webinar Replay
GPP_1200x628
Privacy Taxonomy Replay
OM SDK for ctv
Pillar Icons (1200 x628)-08
Sandbox Fit Gap Analysis
Celebrating a Decade
previous arrowprevious arrow
next arrownext arrow

Latest News

IAB Tech Lab Releases Programmatic CTV Genre Guidance Leveraging Content Taxonomy, Including Mappings for Upgrades for Public Comment

IAB Tech Lab Releases Programmatic CTV Genre Guidance Leveraging Content Taxonomy, Including Mappings for Upgrades for Public Comment

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of multiple deliverables focused on helping the industry most efficiently utilize... Read More

Public Comment for Content 1.0 to Content 2.0 Mapping accelerated by donation from Subtextive

Public Comment for Content 1.0 to Content 2.0 Mapping accelerated by donation from Subtextive

The IAB Tech Lab, the global digital advertising technical standards body, has made the mapping from Content Taxonomy 1.0 to Content Taxonomy 2.0 available for... Read More

Why Common Taxonomies are Key to Programmatic Efficiency and Growth

Why Common Taxonomies are Key to Programmatic Efficiency and Growth

In the fast-paced world of digital advertising, efficient and effective communication between buyers, sellers, and intermediaries is crucial. IAB Tech Lab’s role is to pioneer... Read More

Tech Lab releases Ad Creative ID Framework (ACIF) Validation API for Public Comment

Tech Lab releases Ad Creative ID Framework (ACIF) Validation API for Public Comment

\On December 4, 2024, IAB Tech Lab announced the opening of a public comment period for the Ad Creative ID Framework (ACIF) Validation API. This... Read More

Events

IAB Tech Lab Privacy & Addressability NYC 2025

IAB Tech Lab Privacy & Addressability NYC 2025

IAB Tech Lab’s Privacy & Addressability event returns after sold out events in 2024. Expect sessions on Privacy Enhancing Technologies, ID-less and, future addressability solutions...

Date: March 20, 2025 @ 8:00 AM

Our Vision

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Our Mission

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.