Latest News

Introducing Initial OpenRTB Support for the Protected Audience API

Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and... Read More

Introducing Provisional Attributes

The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language... Read More

TCF Canada v1.1 & GPP String v1.1 Released for Public Comment

IAB Tech Lab released updates to the TCF Canada section string and GPP core string specifications for a 30-day public comment period. The TCF Canada... Read More

IAB Tech Lab Releases In-Depth Analysis Of Google’s Privacy Sandbox For Public Comment, Revealing Significant Challenges

Report Unveils Operational, Transactional, and Commercial Concerns, Measurement Metrics Challenges, and Scaling Obstacles in Early Analysis  NEW YORK, Feb. 6, 2024 /PRNewswire/ — Today, IAB Tech Lab, the... Read More

Events

Navigating the Divide: Privacy Sandbox Fit-Gap Analysis and Industry Solutions

On the next MadTech Webcast of 2024, ExchangeWire will be joined by IAB Tech Lab on March 5th, 2024 at 8:30AM IST | 11AM SGT...

Date: March 5 @ 11:00 AM

Our Vision

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Our Mission

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.