NEWS & BLOG POSTS
Over the last two years, IAB Tech Lab has developed several new useful industry data modules and the Transparency Center has evolved into much more than supply chain transparency. For example, it now houses the MSPA Registration, the SKAdNetwork ID List, the News Media List, the Open Measurement SDK, and […]
It’s been a busy 2023 for the Tech Lab Compliance team. Over the past several months, many organizations in the digital media ecosystem have stepped up to the challenge of fostering a trustworthy digital advertising ecosystem, earning their place among the ranks of compliant companies. As we enter the final […]
In a post about overhauling price floors on the Index Exchange blog, I’ve previously made the case that programmatic sellers and buyers would benefit from enhancements to how floors are signaled in OpenRTB. The programmatic industry has evolved to a point where multiple creative types, sizes, and durations can fulfill the bid […]
After receiving feedback from working group members and MSPA participants, IAB Tech Lab will extend support for the US Privacy signal until January 31, 2024. This is an extension beyond the deprecation deadline of September 30, 2023. This transition period will help businesses complete their technical implementation of the Global Privacy Platform (GPP) […]
We’re excited to announce that the new Ad Product Taxonomy 2.0 is in public comment as of August 15th, 2023 and we’re eager to share how it will improve the programmatic ecosystem.
The Global Privacy Platform (GPP) is a framework for Publishers to easily communicate user consent and privacy preference signals to all downstream partners. By participating in the GPP, Publishers help their users enforce their privacy rights with a straightforward tool. The GPP is adaptable to the evolving privacy regulatory landscape, which helps […]
IAB Tech Lab’s Advanced TV Working Group introduces an addendum to Video Ad Serving Template (VAST) to support cookieless attribution reporting for Google Chrome browser Attribution Reporting API.
The IAB Tech Lab released a private audience activation specification named “Open Private Join & Activation (OPJA)” alongside the “Data Clean Rooms (DCR) Guidance” for public comments in February 2023. Since then, we have seen immense interest and received some great feedback from the industry.
We are excited to announce the release of the Global Privacy Platform (GPP) API v1.1. Driven by feedback from industry stakeholders, this latest API version–GPP API v1.1–incorporates key updates to streamline the usage of the GPP. IAB Tech Lab worked closely with members of the Global Privacy Working Group to deliver the […]
Apple has once again made a splash with their Worldwide Developer Conference (WWDC) this June. You’ve probably seen the highlights, especially the unveiling of the Vision Pro VR goggles. Alongside this major reveal, there were also important announcements across the OS & Mac product suites.
IAB Tech Lab will extend support for the US Privacy signal until September 30, 2023. This is an extension beyond the original deprecation deadline of July 1, 2023. Specifically, the US Privacy String will be deprecated, while the Data Deletion Request Handling mechanism will retain continued support beyond September 30th. The extension aims to provide businesses […]
In a continuous effort to assist the advertising industry in reducing carbon emissions, IAB Tech Lab, the global digital advertising technical standards-setting body, has achieved the first of many milestones. Today, the organization unveiled the Sustainability Playbook, a guided resource developed by IAB Tech Lab’s Sustainability working group, aimed at promoting […]
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Tech Lab Programmatic Standards
OpenDirect is the only open standard that supports automated guaranteed buying. OpenDirect 1.5 marks the first major update for the protocol providing essential updates such as change request support, revised diagrams, and improved implementation references.
OpenRTB is the open standard that provides support for real-time-bidding. OpenRTB 2.5 includes updates on header bidding and video placement type support. OpenRTB 3.0 framework is currently in public comment.
This spec describes the outer native object. While the Native Ads API is designed to be used with OpenRTB, it provides a set of fundamentals that are useful in non-RTB environments like in-app SDK object description.
The Taxonomy and Mapping Working Group is working to update the current taxonomy and create an enhanced and more powerful taxonomy, permitting content creators the ability to more accurately and consistently describe content.