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IAB Tech Lab International Summit. Convene London Nov 7 2024
IAB Tech Lab International Summit Nov 7 2024
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Latest News

Tech Lab releases PAIR protocol for the industry

Tech Lab releases PAIR protocol for the industry

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the launch of the PAIR (Publisher Advertiser Identity Reconciliation) protocol. Developed by the... Read More

ID Provenance Added to OpenRTB

ID Provenance Added to OpenRTB

AdTech learned a new term in 2024–ID Bridging. When a direct identifier from cookie sync or device ID for advertising is not available, ID bridging... Read More

Tech Lab Unveils New Privacy Taxonomy

Tech Lab Unveils New Privacy Taxonomy

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of the IAB Tech Lab Privacy Taxonomy, now available for public... Read More

OpenDirect 2.1 for the Programmatic Guaranteed Trading of Both Traditional and Digital Media

OpenDirect 2.1 for the Programmatic Guaranteed Trading of Both Traditional and Digital Media

Tech Lab Guest BlogTim Harvey, Founder, Knitting MediaPublished: September 19, 2024 Offline ‘Traditional’ and Online ‘Digital’ Media now supported in IAB Tech Lab Programmatic Direct... Read More

Events

IAB Tech Lab International Summit

IAB Tech Lab International Summit

This November, join the team at IAB Tech Lab, the unparalleled global authority setting technical standards in the digital media industry, for the annual IAB...

Date: November 7 @ 8:00 AM

Our Vision

Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.

Our Mission

Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.