Google’s Privacy Sandbox introduces a number of APIs that impact how advertising is bought and sold. Some of them, like TOPICS, are relatively straightforward and... Read More
The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language... Read More
IAB Tech Lab released updates to the TCF Canada section string and GPP core string specifications for a 30-day public comment period. The TCF Canada... Read More
IAB Tech Lab Releases In-Depth Analysis Of Google’s Privacy Sandbox For Public Comment, Revealing Significant Challenges
Report Unveils Operational, Transactional, and Commercial Concerns, Measurement Metrics Challenges, and Scaling Obstacles in Early Analysis NEW YORK, Feb. 6, 2024 /PRNewswire/ — Today, IAB Tech Lab, the... Read More
Privacy & Addressability, "As the Cookie Crumbles"
The digital advertising industry is boldly taking on the challenge of navigating the complex landscape of privacy requirements, shaped by regional regulations and transformative technological...
Date: March 28 @ 8:00 AM
Establish open technical standards across the ad-supported digital economy, enabling people and businesses to prosper from the societal and economic benefits of the internet.
Develop global, open interoperable technology standards supporting the growth of a secure and private ad-supported digital economy.