Press Releases

For press/media inquiry, please contact KCSA at iabtechlab@kcsa.com

02.22.24

IAB Tech Lab’s Podcast Technical Working Group Announces Podcast Measurement Updates for Public Comment


02.06.24

IAB Tech Lab Releases In-Depth Analysis Of Google’s Privacy Sandbox For Public Comment, Revealing Significant Challenges


01.18.24

IAB Tech Lab Turns 10 Years Old; Unveils 2024 Priorities & Roadmap


12.14.23

IAB Tech Lab Launches Accountability Platform To Deliver Greater Transparency In The Use Of Personal Data For Addressability


12.07.23

IAB Tech Lab’s Advanced TV Initiative Promotes Standardization and Interoperability Across Digital Video, Live Streaming, and Linear TV Environments


11.15.23

IAB Tech Lab’s Privacy Enhancing Technologies (PETs) Working Group Releases Comprehensive Guidance on Differential Privacy


11.02.23

IAB Tech Lab Releases Data Deletion Request Framework for Public Comment


10.05.23

IAB Tech Lab Releases Identity Solutions Guidance Document for Public Comment


09.28.23

IAB Tech Lab Announces The Formation Of Two New Working Groups: The Privacy Sandbox Task Force And The Artificial Intelligence Subcommittee


06.07.23

IAB Tech Lab Releases the Sustainability Playbook to Achieve a Sustainable Programmatic Marketplace


06.06.23

IAB Tech Lab’s Advanced TV Commit Group Adds Leading Industry Players To Develop Comprehensive TV Advertising Technical Standards


04.03.23

IAB Tech Lab and IAB Legal Affairs Council Announce New Privacy Implementation & Accountability Task Force


02.16.23

IAB Tech Lab Launches Data Clean Room Standards Portfolio for Public Comment


01.23.23

IAB Tech Lab Unveils Multi-Year Green Initiative to Reduce Carbon Impact of Digital Ads


01.17.23

IAB Tech Lab Unveils 2023 Priorities and Roadmap


11.17.22    

IAB Tech Lab Launches Specification Adoption Program to Highlight Industry Technical Standard Usage


11.10.22

IAB Tech Lab Unveils a Multi-Year Advanced TV Roadmap to Modernize the Fragmented TV Landscape


09.22.22

IAB Tech Lab Releases Updates to SIMID 1.2 and VAST 4.3 for Public Comment


09.12.22

IAB Tech Lab Promotes Two Executives to Drive the Industry Forward


07.14.22

IAB Tech Lab Releases Ad Product Taxonomy 1.1 for Public Comment


06.08.22

IAB Tech Lab Expands Open Measurement SDK to Connected TV


06.01.22

IAB Tech Lab Unveils Global Privacy Platform (GPP) to Consolidate Domestic and Global Privacy Signals for Digital Advertising


04.28.22

IAB Tech Lab Releases SHARC for Public Comment


04.13.22

IAB Tech Lab Adds ads.txt Values to Help Buyers Determine the Owner and Manager of Inventory


04.07.22

Neal Richter, Director of Science of Amazon Advertising, Named Chair of IAB Tech Lab Board of Directors for Fourth Year


03.31.22

IAB Tech Lab Announces Ad Format Guidelines for Digital Video and ConnectedTV


03.17.22

Jason Jed Raqueno Joins IAB Tech Lab as Senior Director, Privacy, Identity & Data Protection


02.24.22

Tech Lab Releases “Seller Defined Audiences”, Aims to Democratize Cohort Development for the Open Ecosystem


02.16.22

IAB Tech Lab Unveils 2022 Product Roadmap and Announces Industry Working Groups Focused on Building a Stronger Digital Ecosystem


02.07.2022

IAB Tech Lab Launches Privacy Enhancing Technologies (PETs) Working Group to Support the Creation of Long-Term Sustainable Solutions to Privacy


12.09.2021

IAB Tech Lab Releases OpenRTB 2.6 For Public Comment


12.02.2021

IAB Tech Lab & Neutronian Partner to Accelerate Data Transparency and Quality Standards for the Digital Supply Chain


09.23.2021

IAB Tech Lab Releases Content Taxonomy 3.0 to Enable Contextual Targeting for CTV & Expands News Categories 


08.12.2021

IAB Tech Lab Launches Transparency Center to Combat Fraud and Enable Accountability and Compliance in the Digital Advertising Supply Chain


07.29.2021

IAB Tech Lab Launches Open Source Initiative to Increase Cross-Industry Transparency and Collaboration and Trust


07.15.2021

Anthony Katsur Joins IAB Tech Lab As New CEO


06.29.2021

IAB Tech Lab Launches New Supply Chain Validation Service for Publishers


05.18.2021

IAB Tech Lab Announces New Board Members and Inaugural Law Firms in Residence


03.30.2021

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment


03.09.2021

IAB Tech Lab Releases for Comment a Portfolio of Standards for Responsible Addressability and Predictable Privacy


12.15.2020

Ads.txt and app-ads.txt Now Available for Connected TV and Over-the-Top Inventory


12.09.2020

IAB Tech Lab Expands Open Measurement SDK Scope to Include Web Video


12.03.20

IAB Tech Lab Expands Presence in APAC


12.02.20

IAB Tech Lab Releases Podcast Measurement Technical Guidelines 2.1 for Public Comment


10.28.2020

IAB Tech Lab Releases for Comment: Content Taxonomy 2.2 to Improve Brand Safety and Support Brand Suitability


09.15.20

Companies Pledge to Work Together to Preserve Addressable Advertising with Privacy


08.31.20

IAB Tech Lab Announces Speakers and Full Agenda for REBOOT 2020


07.29.20

IAB Tech Lab Releases SafeFrame 2.0 Secure Ad Container for Public Comment


06.09.20

IAB Tech Lab Increases Investment and Presence in Europe


03.26.20

IAB Tech Lab Releases for Comment Common Ad Transport Standard (CATS) for Direct Buying and Selling of Digital Media


03.19.20

IAB and IAB Tech Lab Create Vital New Role: Angelina Eng Joins as First-Ever VP of Measurement and Attribution


10.22.19

IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment


10.17.19

SpotX Chief Scientist Neal Richter Elected as Chairman of IAB Tech Lab Board of Directors


08.21.19

IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework


06.27.19

IAB Tech Lab Finalizes Data Transparency Standard & Compliance Program to Advance Data Collection Best Practices


04.25.19

IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0


04.23.19

IAB Tech Lab Releases for Public Comment a New Specification to Improve Transparency and User Experience in Video Advertising


04.11.19

IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain


02.11.19

IAB & IAB Tech Lab Recognize Outstanding Digital Marketing Leaders with 2019 Sales and Service Excellence Awards


12.18.18

IAB Tech Lab Launches Podcast Measurement Compliance Program


12.12.18

Open Measurement Software Development Kit for Mobile In-App Advertising Gains Global Adoption, Enabling Viewability Measurement on 2 Billion Devices Globally


11.30.18

App-Ads.txt Released for Public Comment by IAB Tech Lab as Next Step to Fight Digital Advertising Inventory Fraud


10.01.18

IAB Tech Lab Releases PrivacyChain For Public Comment


10.01.18

Major Advertising Trade Bodies Unveil Data Transparency Label


07.24.18

IAB Tech Lab Launches Phase Two of OpenRTB 3.0 Public Comment, Releasing Tech Specifications & Kicking-Off Beta Tests


07.17.18

IAB Tech Lab launches Blockchain Pilot Program


06.14.18

IAB Tech Lab Releases VAST 4.1 for Public Comment


06.06.18

IAB Tech Lab Seeking Feedback for Mobile App Support for Ads.txt


05.23.18

IAB Tech Lab Proposes Data Transparency Framework to Promote Responsible Audience Data Collection & Better Ad Experiences


05.09.18

IAB Tech Lab Launches Ads.txt Aggregator As Part of Ongoing Effort to Combat Ad Fraud


05.02.18

IAB Tech Lab and IAB Europe Release pubvendors.json and Mobile App Specifications to Support Transparency & Consent Framework 


04.25.18

IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework for Adoption


04.23.18

IAB Tech Lab Acquires DigiTrust to Increase Global Adoption of Neutral Identity Service Designed to Improve Consumer Experience and Protect Privacy


04.10.18

IAB Tech Lab Releases Open Measurement Software Development Kit for Market Adoption & Launches Compliance Program to Facilitate its Proper Use


04.03.18

IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) On OTT Platforms’ for Public Comment


03.08.18

IAB Europe Releases GDPR Transparency and Consent Framework For Public Comment


01.24.18

IAB Tech Lab Launches New International Digital Measurement Compliance Program


01.12.18

IAB Tech Lab Introduces Digital Marketing Industry’s First Data Nomenclature to Facilitate Campaign Reporting Between Publishers, Agencies & Data Management Vendors


01.10.18

IAB Tech Lab Releases OpenDirect 2.0 for Public Comment to Improve the Buying & Selling of Premium Automated Guaranteed Inventory


12.07.17

Top Ad Trade Groups Offer Guidance on MRC’s Digital Audience Based Measurement Standards


10.31.17

MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display


09.12.17

IAB Tech Lab Updates OpenRTB To Increase Security, Transparency, Authentication & Trust in Programmatic Advertising


08.02.17

Dennis Buchheim Appointed New General Manager of IAB Tech Lab


07.20.17

IAB Releases New Ad Portfolio with Flexible Ad Sizes in Alignment with LEAN Principles


07.12.17

IAB Tech Lab Releases Revised Podcast Measurement Guidelines for Public Comment


06.15.17

IAB Tech Lab Releases Header Bidding Technology Standard for Public Comment


05.17.17

IAB Tech Lab Launches Assault on Illicit Advertising Inventory


12.20.16

IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry To ‘Count-on-Begin-to-Render’ Model


12.20.16

IAB Tech Lab Releases Guidance for Transitioning Video Ads From Flash to HTML5/JavaScript


11.07.16

IAB Tech Lab Launches Technology Compliance Program to Validate Companies That Uphold Key Industry Standards


10.19.16

IAB Tech Lab Releases Dynamic Content Ad Standard to Deliver More Relevant Ads to Consumers & Greater Efficiency and Effectiveness to Marketers


09.26.16

IAB Releases New Ad Unit Portfolio for Public Comment, Featuring Flexible Formats That Adapt for Cross-Screen Marketing & Align with LEAN Principles


05.03.16

Alanna Gombert to Succeed Scott Cunningham as General Manager of the IAB Tech Lab


04.29.16

IAB Tech Lab Releases LEAN Scoring Product Roadmap to Stem the Tide of Ad Blocking


04.11.16

IAB Tech Lab Releases HTML5 Ad Validator, One-Stop Resource For Testing Mobile & Desktop Ads Against IAB Display Ad Creative Guidelines


03.06.16
IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers


02.16.16
Alanna Gombert Joins IAB in New Role as Deputy General Manager, IAB Tech Lab, and Vice President, Technology & Ad Operations


01.25.16
New App for Simultaneous Testing of Mobile Ad Creative Across Multiple Ad SDK Platforms Released By IAB Tech Lab


11.02.15
IAB Tech Lab Releases VAST 4.0 For Public Comment


09.28.15
IAB Tech Lab Releases Updated IAB HTML5 for Digital Advertising Guide for Public Comment


09.06.15
IAB Tech Lab Releases Updated Digital Video In-Stream Ad Format Guidelines & Best Practices For Public Comment


08.17.15
IAB Tech Lab Releases Updated IAB Display Creative Guidelines For Public Comment


06.23.15
Digital Technology Heavyweights Join IAB Tech Lab Board of Directors


06.08.15
IAB Tech Lab Takes Over Management of ‘Open Video Viewability’ Initiative, Originally Founded by TubeMogul, Brightroll, Innovid, Liverail & SpotXChange


02.09.15
David J. Moore, WPP Digital President & Xaxis Chairman, Named Chair of the IAB Tech Lab Board of Directors


09.29.14
IAB To Launch Independent Research & Development Tech Lab


04.11.14
Scott Cunningham Joins IAB As Vice President Of Technology & Ad Operations With Mandate To Ensure High-Quality Digital Advertising Supply Chain