Press Releases

For press/media inquiry, please contact Laura Goldberg at 347.683.1859 / laura.goldberg@iab.com

07.17.18

IAB Tech Lab launches Blockchain Pilot Program


06.14.18

IAB Tech Lab Releases VAST 4.1 for Public Comment


06.06.18

IAB Tech Lab Seeking Feedback for Mobile App Support for Ads.txt


05.23.18

IAB Tech Lab Proposes Data Transparency Framework to Promote Responsible Audience Data Collection & Better Ad Experiences


05.09.18

IAB Tech Lab Launches Ads.txt Aggregator As Part of Ongoing Effort to Combat Ad Fraud


05.02.18

IAB Tech Lab and IAB Europe Release pubvendors.json and Mobile App Specifications to Support Transparency & Consent Framework 


04.25.18

IAB Europe and IAB Tech Lab Release Cross-Industry Transparency & Consent Framework for Adoption


04.23.18

IAB Tech Lab Acquires DigiTrust to Increase Global Adoption of Neutral Identity Service Designed to Improve Consumer Experience and Protect Privacy


04.10.18

IAB Tech Lab Releases Open Measurement Software Development Kit for Market Adoption & Launches Compliance Program to Facilitate its Proper Use


04.03.18

IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) On OTT Platforms’ for Public Comment


03.08.18

IAB Europe Releases GDPR Transparency and Consent Framework For Public Comment


01.24.18

IAB Tech Lab Launches New International Digital Measurement Compliance Program


01.12.18

IAB Tech Lab Introduces Digital Marketing Industry’s First Data Nomenclature to Facilitate Campaign Reporting Between Publishers, Agencies & Data Management Vendors


01.10.18

IAB Tech Lab Releases OpenDirect 2.0 for Public Comment to Improve the Buying & Selling of Premium Automated Guaranteed Inventory


12.07.17

Top Ad Trade Groups Offer Guidance on MRC’s Digital Audience Based Measurement Standards


10.31.17

MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display


09.12.17

IAB Tech Lab Updates OpenRTB To Increase Security, Transparency, Authentication & Trust in Programmatic Advertising


08.02.17

Dennis Buchheim Appointed New General Manager of IAB Tech Lab


07.20.17

IAB Releases New Ad Portfolio with Flexible Ad Sizes in Alignment with LEAN Principles


07.12.17

IAB Tech Lab Releases Revised Podcast Measurement Guidelines for Public Comment


06.15.17

IAB Tech Lab Releases Header Bidding Technology Standard for Public Comment


05.17.17

IAB Tech Lab Launches Assault on Illicit Advertising Inventory


12.20.16

IAB, MRC & MMA Propose Updates to Ad Measurement Guidelines, Moving Industry To ‘Count-on-Begin-to-Render’ Model


12.20.16

IAB Tech Lab Releases Guidance for Transitioning Video Ads From Flash to HTML5/JavaScript


11.07.16

IAB Tech Lab Launches Technology Compliance Program to Validate Companies That Uphold Key Industry Standards


10.19.16

IAB Tech Lab Releases Dynamic Content Ad Standard to Deliver More Relevant Ads to Consumers & Greater Efficiency and Effectiveness to Marketers


09.26.16

IAB Releases New Ad Unit Portfolio for Public Comment, Featuring Flexible Formats That Adapt for Cross-Screen Marketing & Align with LEAN Principles


05.03.16

Alanna Gombert to Succeed Scott Cunningham as General Manager of the IAB Tech Lab


04.29.16

IAB Tech Lab Releases LEAN Scoring Product Roadmap to Stem the Tide of Ad Blocking


04.11.16

IAB Tech Lab Releases HTML5 Ad Validator, One-Stop Resource For Testing Mobile & Desktop Ads Against IAB Display Ad Creative Guidelines


03.06.16
IAB Releases Ad Blocking Primer That Recommends a New ‘DEAL’ Between Publishers and Consumers


02.16.16
Alanna Gombert Joins IAB in New Role as Deputy General Manager, IAB Tech Lab, and Vice President, Technology & Ad Operations


01.25.16
New App for Simultaneous Testing of Mobile Ad Creative Across Multiple Ad SDK Platforms Released By IAB Tech Lab


11.02.15
IAB Tech Lab Releases VAST 4.0 For Public Comment


09.28.15
IAB Tech Lab Releases Updated IAB HTML5 for Digital Advertising Guide for Public Comment


09.06.15
IAB Tech Lab Releases Updated Digital Video In-Stream Ad Format Guidelines & Best Practices For Public Comment


08.17.15
IAB Tech Lab Releases Updated IAB Display Creative Guidelines For Public Comment


06.23.15
Digital Technology Heavyweights Join IAB Tech Lab Board of Directors


06.08.15
IAB Tech Lab Takes Over Management of ‘Open Video Viewability’ Initiative, Originally Founded by TubeMogul, Brightroll, Innovid, Liverail & SpotXChange


02.09.15
David J. Moore, WPP Digital President & Xaxis Chairman, Named Chair of the IAB Tech Lab Board of Directors


09.29.14
IAB To Launch Independent Research & Development Tech Lab


04.11.14
Scott Cunningham Joins IAB As Vice President Of Technology & Ad Operations With Mandate To Ensure High-Quality Digital Advertising Supply Chain