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Compliance Program

IAB Tech Lab Compliance: How It Works


Benefits of Compliance Programs

Becoming an IAB Tech Lab Compliant partner means you’ve joined an elite group of industry leaders who share common goals including:
  • Drive efficiency in our complex ecosystem
  • Influence the growth of standards which directly align with cost saving, effectively increasing your bottom line.
  • Spend more time on advancing platforms when selecting partners who are compliant
  • Use your IAB Tech Lab Compliance Seal as proof that you are compliant and expect the same from your partners

Additional Benefits:

  • Reduced friction in the supply chain
  • Easier onboarding of new partners
  • Fast upgrade to new protocol versions
  • Common framework—established, verified, and validated—that allows companies to innovate
  • Improved adaptability, accuracy, uniformity, and scale