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IAB Tech Lab Compliance Program

How it works

How IAB Tech Lab Compliance Works

Open Measurement SDK (OM SDK)

Measurement

Podcast Measurement

Data Transparency

Pricing
Compliant Companies

Benefits of Compliance Programs:

  • Becoming an IAB Tech Lab Compliant partner means you’ve joined an elite group of industry leaders who share common goals including:
  • Drive efficiency in the complex digital ecosystem
  • Influence the growth of standards which directly align with cost saving, effectively increasing your bottom line.
  • Spend more time on advancing platforms when selecting partners who are compliant
  • Use your IAB Tech Lab Compliance Seal as proof that you are compliant and expect the same from your partners

Additional Benefits:

  • Reduced friction in the supply chain
  • Easier onboarding of new partners
  • Fast upgrade to new protocol versions
  • Common framework—established, verified, and validated—that allows companies to innovate
  • Improved adaptability, accuracy, uniformity, and scale

Available Programs

Open Measurement SDK (OM SDK)

The IAB Tech Lab Open Measurement SDK (OM SDK) Compliance program validates the successful integration of OM SDK. Compliance certification verifies that your OM SDK implementation works with measurement providers.OM SDK compliance services are available for the following platforms:

  • In-app (iOS & Android)
  • OM SDK for Web Video
  • CTV – Now Available!

For more information on OM SDK, please visit the OM SDK FAQ or complete the OM SDK Intake Form.

The IAB Tech Lab Measurement Compliance program is for companies that support the IAB measurement guidelines and want to measure digital campaign performance data across desktop, mobile, and video for agencies, brands, and marketers.This program is currently being offered on a limited basis only. Metrics The IAB Tech Lab Seal of Compliance for Measurement includes the metrics listed below:

  • Measurement
    • Display (Impressions, Clicks, Viewability)
    • Video (Impressions, Clicks, Viewability)
    • Mobile Web (Impressions, Clicks, Viewability)
    • Mobile Inapp (Impressions, Clicks, Viewability)

The IAB Tech Lab Podcast Measurement Compliance Program checks whether companies are following the Measurement Technical Guidelines. These guidelines were created by the Podcast Technical Working Group to get a core set of (server side) metrics defined, and to address the concerns raised by the podcast industry that the various analytics implementations were significantly different because of inconsistent practices. The guidelines were created to list out the most important areas to cover and to provide direction or a baseline that everyone starts from. This list includes basic concepts like file size thresholds and ensuring that ID3 headers are factored in when counting partial downloads, to more complicated topics like window sizes and other recommendations to filter out duplicate requests. Companies are tested against this list of issues and the certificate lists their coverage of those areas.

Data Transparency compliance establishes that a data provider or marketplace is meeting the minimum disclosure requirements to be a transparent data provider – in accordance with the IAB Tech Lab Data Transparency Standard – and that the information provided within the disclosures is reliable, that the organization has the necessary systems, processes, and personnel in place to sustain consistent segment labelling completion at scale, and that disclosures can be produced for all in-market segments a data provider makes available. The standard outlines information about data recency, collection, processing, and modeling that inform data quality and applicability (regardless of buyer use case). It is intended for:

  • Providers that collect, segment, and market data as a standalone product
  • Providers that collect, segment, and market data as a coupled / bundled offering along with media
  • Data marketplaces that broker data between buyers and sellers and represent the “point of purchase”

For more information about how to become compliant, please fill out the Transparency Compliance onboarding form.