IAB Tech Lab Content Taxonomy

The IAB Tech Lab has developed and released a new Content Taxonomy. Main improvements with this new Content Taxonomy Version 2.0 include:

  • Development of a machine-readable taxonomy with incorporated ID mappings – a content taxonomy JSON file is uploaded on the IAB Tech Lab GitHub Repository
  • 400+ new site content classifications across 29 Tier 1 categories in addition to updated categories
  • Creation of independent vectors for describing the topical attributes of the page itself and adding extra dimensions of data about a given site’s content
  • Support for global applicability – nomenclature expanded to reflect a global perspective, making it more inclusive of all areas of the world

View the enhanced Content Taxonomy V 2.0 prepared by the Taxonomy and Mapping Working Group:

Other taxonomies in the work include an ad product taxonomy, an audience taxonomy, and a taxonomy mapping tool.

Blog Posts about Taxonomy

IAB Tech Lab Announces Final Content Taxonomy V2 Ready for Adoption


IAB Tech Lab Contact

Jennifer Derke
Director of Product, Programmatic & Data
jennifer@iabtechlab.com