Demystifying Identifiers and Understanding Their Critical Roles in Advertising

By Dennis Buchheim and Amit Shetty “Identity” is a term that gets used a lot in digital advertising, usually in the context of identifying and targeting consumers. At the IAB Tech Lab, we look at identity in a broader context, covering consumers, creative assets, and the businesses involved in the […]

New OpenMedia Specification Landscape Powers Effective Standards Development at IAB Tech Lab

By Dennis Buchheim and Jennifer Derke Digital advertising is converging. Industry growth and maturation are being slowed by silos of media formats and channels (video, display, programmatic bidding, direct, etc.). It is time to think cross-screen, cross-media, with interoperability as the ultimate goal. Enter OpenMedia. What is OpenMedia? OpenMedia is […]

OpenRTB Native Version 1.2 Finalized

By Jennifer Derke OpenRTB Native version 1.2 has been finalized after the public comment period earlier this summer. Feedback was accepted from the industry and reviewed by the OpenRTB Native working group and the IAB Tech Lab Commit Group. The major feature updates in OpenRTB Native version 1.2 include; Dynamic […]

Industry Aligns to Adopt ads.txt Specification

By Alanna Gombert The IAB Tech Lab has been working in partnership with the digital advertising industry to take in and process all of the feedback for ads.txt, the mechanism that allows publishers to list their Authorized Digital Sellers and is a frontline weapon against inventory spoofing and unauthorized sellers. […]

Open Source Crawler Released to Support Adoption of ads.txt

By Dr. Neal Richter and Jennifer Derke Since announcing ads.txt to fight counterfeit inventory, we’ve received a number of comments, including from companies starting to build crawlers. To assist in accelerating the adoption of ads.txt, the IAB Tech Lab is releasing an open source implementation of a reference crawler written […]

Helping the industry prevent the sale of counterfeit inventory with ads.txt

By Neal Richter Today, we’re announcing an important new standard as part of OpenRTB, called ads.txt. While its mission is simple, to increase transparency in the programmatic advertising ecosystem, we believe it will have an oversized impact in reducing ad fraud across the ecosystem. When an advertiser buys media programmatically, […]

OpenRTB Native 1.2 Adds Dynamic Creative/Third Party Ad Serving Support

By Curt Larson I’m happy to announce that the OpenRTB Native Subgroup has released version 1.2 of the OpenRTB Native Ads API Specification for a 30-day public review period ending May 17, 2017. Major enhancements include support for third party ad serving, privacy flags, and new event tracking options. The […]

Brand-Building in the Age of Programmatic Creative

By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]

OpenRTB Native subgroup resumes work to update specification

By Jennifer Derke   OpenRTB Native Sub-Group Begins Work on Version 1.2 of the Dynamic Native Ads API Specification After a brief hiatus, the OpenRTB Native sub-group has resumed biweekly meetings in order to work on the next iteration of the Dynamic Native Ads API specification. This spec describes the […]

IAB Tech Lab Releases OpenRTB 2.5 with Feature Updates for Current Programmatic Technology

By Jennifer Derke Since its inception, the OpenRTB (real time bidding) standard has drawn in participation from a developer community invested in advancing programmatic technologies across the digital advertising industry. OpenRTB 2.5 has been released for a 30-day open review period from November 16 until December 16, 2016. Bill Simmons, […]