Programmatic

Introducing Provisional Attributes

The introduction of the OpenRTB Specification in 2012 created a lingua franca spoken by constituents of the Programmatic Supply Chain. By creating a shared language and removing the need for each party to have slightly different interpretations of widely used attributes, the programmatic ecosystem was able to expand exponentially, which […]

Important Notice: Change to OpenRTB Releases Going Forward

Do you know what OpenRTB version you transact on? Better question, do you know which OpenRTB features you support? Do you support Pod Bidding in Connected TV? Do you support AdCOM Lists for enumerations? Do you support the Supply Chain Object?  While you may know the OpenRTB version off-hand, one […]

Demystifying App-ads.txt

As you may have seen, on March 13th we released the final version of app-ads.txt, the mobile and native app follow-up to ads.txt. In this post I’d like to address some of the misconceptions and clarify the value prop around app-ads.txt. Background on ads.txt If you recall, ads.txt (Authorized Digital […]

The Three Deadly Sins of ads.txt and How Publishers Can Avoid Them

In this blog post, we will address some misconceptions and attempt to clarify how publishers should go about deploying and managing ads.txt. Why only three sins and not seven? ads.txt is not complicated enough for seven! ads.txt was never intended to solve every fraud problem in ad tech; it was […]

OpenMedia specs, including OpenRTB 3.0 Finalized and Ready for Adoption

By Jennifer Derke Today, IAB Tech Lab’s OpenRTB working group announced that the much-anticipated OpenRTB 3.0, AdCOM 1.0, and Ad Management 1.0 specifications are finalized and ready for industry adoption. Ads.cert: Signed Bid Requests remains in beta for continued early implementations, and participation with the working group to work on […]

Announcing a new working group to tackle industry issues: IAB Tech Lab’s “Programmatic Practices Task Force”

By Jennifer Derke The digital advertising industry is grappling with important questions about the programmatic supply chain. In an open ecosystem with significant proprietary technology, supply and demand partners may not know how each other’s platforms make decisions. Highlighted in recent trade press, unexpected practices or algorithmic behavior can have […]

Demystifying Identifiers and Understanding Their Critical Roles in Advertising

By Dennis Buchheim and Amit Shetty “Identity” is a term that gets used a lot in digital advertising, usually in the context of identifying and targeting consumers. At the IAB Tech Lab, we look at identity in a broader context, covering consumers, creative assets, and the businesses involved in the […]

New OpenMedia Specification Landscape Powers Effective Standards Development at IAB Tech Lab

By Dennis Buchheim and Jennifer Derke Digital advertising is converging. Industry growth and maturation are being slowed by silos of media formats and channels (video, display, programmatic bidding, direct, etc.). It is time to think cross-screen, cross-media, with interoperability as the ultimate goal. Enter OpenMedia. What is OpenMedia? OpenMedia is […]

OpenRTB Native Version 1.2 Finalized

By Jennifer Derke OpenRTB Native version 1.2 has been finalized after the public comment period earlier this summer. Feedback was accepted from the industry and reviewed by the OpenRTB Native working group and the IAB Tech Lab Commit Group. The major feature updates in OpenRTB Native version 1.2 include; Dynamic […]

Industry Aligns to Adopt ads.txt Specification

By Alanna Gombert The IAB Tech Lab has been working in partnership with the digital advertising industry to take in and process all of the feedback for ads.txt, the mechanism that allows publishers to list their Authorized Digital Sellers and is a frontline weapon against inventory spoofing and unauthorized sellers. […]