Tag: IAB
Brand-Building in the Age of Programmatic Creative
By Ben Kartzman, CEO, Spongecell ● As someone who has been in the trenches of programmatic creative since the beginning, it is exciting to see how the industry has been pulling together to develop best practices that will make advertising more efficient, effective and engaging. As one of the authors […]
Tools & Utilities
Articles
- Navigating the Maze of Identity Solutions: A Guide for Advertisers, Publishers, and AdTech
- GPP Extensions Addressing Privacy Regulations with State-Specific Updates
- Understanding Differential Privacy: A powerful tool for Ads Privacy
- ID Generation Provenance and Clarification
- Podcast Measurement v2.2 is Ready for Implementation