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Ad Tech

Digital Out of Home is Now Integrated Into OpenRTB

Out-of-Home (OOH) advertising, also called outdoor advertising, outdoor media, and out-of-home media, is advertising experienced outside of the home. This includes billboards, screens, and posters seen while “on the go”; from the spectacular displays in Times Square to the Kiosk, ATMs and Taxi-toppers below. It also includes place-based media seen […]

Data in Advertising: What It Means to Be an Ethical Marketer

Effective marketing campaigns are built on data. That’s the plain and simple truth that moves the digital marketing industry forward today. However, the reality of the data landscape in which marketers operate is evolving quickly, and we’re witnessing a sea change in how people think about their data and the […]

Tech Lab Update on UID2.0

IAB Tech Lab has been working diligently with the digital advertising industry to develop a portfolio of addressability and privacy solutions. One of the notable developments in the past year has been our work with Unified ID 2.0 (UID 2.0). Last year, Tech Lab accepted UID 2.0 source code for […]

Time to Build for Privacy

When I come across regulatory proposals like “Lawmakers Plan Legislation to ‘Ban Surveillance Advertising’”or petitions to request the prohibition of targeted advertising, it makes me cringe that the authors completely overlook an opportunity for privacy and personalized marketing/ advertising to coexist. I do understand that the digital world is becoming […]

Working Together to Support UID2

Last month, in response to an invitation from PRAM (the Partnership for Responsible Addressable Media) to the industry for contributions of code for collaborative development toward addressability solutions, The Trade Desk submitted Unified ID 2.0 (UID2). This submission, the first of its kind, put UID2 code on a path to […]

IAB Tech Lab Comes to APAC

Operations for IAB Tech Lab (Tech Lab) in the Asia-Pacific (APAC) region are up and running. I have had the privilege of connecting with a small group of “Friends of Tech Lab” and have had informal conversations to understand and plan our approach to ensure success in the region. A […]

Interactivity in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: While interactive advertising can enable greater monetization opportunities, it is still a nascent area in Connected TV (CTV) as interactive ads are difficult to implement across the plethora of device platforms. Tech Lab […]

Measurement & Verification in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Measurement and verification are key components of digital advertising, and can be a key differentiator between Connected TV (CTV) advertising and traditional broadcast TV. Challenges to measurement on CTV include device operating system […]

Sales & Delivery in CTV Advertising

Part of the blog post series: CTV Advertising Standards: IAB Tech Lab Standards & Guidance Executive Summary: Connected TV (CTV) devices bring new challenges to the process of ad delivery – especially around maintaining the quality of creatives on large screens. Tech Lab’s video and programmatic specifications (especially VAST and […]

News Saves Lives

Introducing The News Media Inclusion List for Buyers The News Media List is a global list of news publishers to enable advertisers, media buyers, and DSPs to create inclusion lists of news websites. News media is an important source of life-saving information in times of crisis. It is critical that […]