Blog Posts
IAB Tech Lab Announces Ad Format Guidelines For Digital Video And Connected TV
IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance was released six years ago while video and CTV were relatively nascent channels. This update accounts for […]
IAB Tech Lab Announces Ad Format Guidelines for Digital Video and Connected TV
Now Available for Public Comment until April 29, 2022 NEW YORK, NY – March 31, 2022 – IAB Tech Lab, the digital advertising technical standards-setting body, has announced an update to the ad format guidelines to include Digital Video and Connected TV (CTV) formats. The former version of the guidance […]
Jason Jed Raqueno Joins IAB Tech Lab as Senior Director, Privacy, Identity & Data Protection
IAB Tech Lab, the global digital advertising technical standard-setting body, today announced that Jason Jed Raqueno has joined IAB Tech Lab as a Senior Director, Privacy, Identity & Data Protection. In this role, Jason will oversee emerging privacy technologies, such as the Global Privacy & Accountability Platforms and lead privacy working groups where he […]
IAB Tech Lab Halts Technical Compliance and Support in Russia and Belarus
IAB Tech Lab is horrified by Russia’s unprovoked and ongoing attacks on Ukraine. Beginning immediately, IAB Tech Lab will not provide technical certification or compliance to Russian or Belarusian companies due to the violation of Ukraine’s sovereignty and the atrocities the Russian military is committing in Ukraine.
Tech Lab Releases “Seller Defined Audiences”, Aims to Democratize Cohort Development for the Open Ecosystem
I’m excited to announce that Tech Lab has finalized its first addressability specification incubated within Project Rearc: Seller Defined Audiences (SDA). SDA was first proposed to the industry in March 2021 as part of a portfolio of addressability and accountability solutions. It’s been a labor of love for a number […]
IAB Tech Lab Unveils 2022 Product Roadmap and Announces Industry Working Groups Focused on Building a Stronger Digital Ecosystem
IAB Tech Lab CEO Anthony Katsur Lays Out Long-Term Priorities for Global Trade Body and Calls on the Industry to Help Build Solutions for Consumer Privacy, Addressability, Mitigating Fraud and Supporting Growth of Connected TV […]
Welcome Back OpenRTB 2.X
The newest version of the 2.x series of OpenRTB specification is closing it’s public comment soon, make sure to take a look! We’ve all heard that Connected TV (CTV) is the new frontier in digital advertising. And that the monumental shift of linear television advertising budgets to CTV means that […]
Public Release of Ads.cert: Securing the CTV Supply Chain
Or “How I Learned to Stop Worrying and Sign My Requests” By Rob Hazan, Senior Director of Product, Index Exchange In the decade I’ve worked in ad tech, I’ve witnessed a pattern: where the money goes, fraud follows. Right now, CTV is where the money’s going. It’s a programmatic environment […]